I need to bounce this whole situation off you guys, I'm currently working for a patio umbrella company Nothing seems to be converting after a few good months on website increases and sales. While the season for northern US is changing to winter, southern states still run year round. I have been trying to position us as the quality umbrella with replacement parts. Here's what I have running:
Email opt-in and newsletter
HGTV mobile ad
google ad words
we done in person events to have material for website for branding
we have wayfair etc sites doing promo work which has been working
The only thing that's worked so far and Continues to have clicks is the give away TV contest we did. I'm thinking of pitching a contest to other stations across the country as well, but beyond that I'm stumped as to why this has become mission impossible. I don't expect this niche to be booming but there should be heathy numbers and interest. If anyone has any ideas I'm all ears, it's frustrating.