How I was able to get a conversion rate of almost 60%+

17 replies
  • CRO
  • |
Hey WF!

I want to share with you how I was able to achieve a fairly decent percentage of conversion rates. Keep in mind that this is done through a continuous process of trial and error.

There are 2 main types of tests that I carry out:

- A/B Split Testing

This is a form of split testing. It is carried out when 2 landing pages (page A and B) that offer the same product/service are set up to see which one gets more optins (subscribers). They are both sent equal amounts of traffic usually from the same source. After some time, the page with the most conversion rates is declared the winner and kept up permanently. This is an ongoing process to further enhance your page by time!

- Multivariate split testing

This is the same as the previous testing technique, but instead of A/B, you have A/B/C/D/E/etc testing. This is typically advanced and requires you to have a good experience.

These tests can be performed on any elements of your page.

Here's a screenshot of me carrying out a split test for one of my landing pages:


Basically, there are 4 steps of carrying out a successful landing page test:

1. Ask a question - How can I further improve my landing page? What element can I edit? Shall I remove so and so element? etc...

2. Form a hypothesis - Test one thing at a time in order to keep track.

3. Execute a test and determine a winner - Your test should already be running long enough to achieve statistical significance.

4. Rinse and repeat - with another element. The more you do it, the more leads you will get!


As a general rule, a good landing page should:

- Be easy to follow
- Be mobile friendly
- Have a clean design.

Furthermore, here are a few pointers for what elements it's recommended to test on, along with how to get the most out of them.

1) Landing Page Headlines:

- Every landing page should have an engaging headline.

- Headlines are the first thing your visitors see, so this plays one of the major roles in 'make it or break it'.

- You have around 3 seconds to catch your visitors' attention before they decide whether to stay or not.

- If your heading is too long, split it up into a subheading.

- Use metrics in your headlines to intrigue visitors. This can be the number of customers that purchased your product, ROI made in a specific time frame, or any sort of metrics!

- Use counter-intuitive statements to get more visitors. These kinds of claims tend to challenge the visitors' perceptions, hence promoting them to think something like "Oh really? Tell me more!"

- Here's an example of a really good counter-intuitive statement that I use in one of my squeeze pages: "FREE Report Reveals... TOP 6 DIRT CHEAP TOOLS I USE FOR EMAIL MARKETING (Hint: These tools raked in 100 subscribers in just 5 days!)". Good email marketing tools are usually expensive. So I'm offering a list of the tools that I personally use, that are dirt cheap, and have got me 100 subscribers in just 5 days! Like WOW!

Your headline should be able to answer the following 3 questions:

- "What's the landing page offering here?"

Your headline should state clearly what is being offered. A bad example of a headline that I've literally seen is:

"Training to take it up a notch!"
So many confusions arise. What kind of training is this? Are you a life coach? Are you some sports coach? Career coach? Are you offering an ebook? A webinar? A live session?

Your visitors need to know what exactly it is that you are offering.

- "Why does my audience need my offering?"

You need to be clear about the benefits and advantages they will receive. Once they acknowledge your offering of its usefulness, you will see more conversion rates.

- "Why is this the only place they can get it?"

Try to be as unique as possible. If your offering is not unique, add another offer to it! Give your audience a taste of what to expect from you.

2) Landing Page Images:

Make sure to use high quality images on your pages. It is recommended to have images of people, preferably smiling, and looking or pointing towards the optin box.

Images also include:

- Logos
- Graphics
- Icons
- Photos
- Arrows
- etc...

3) Call-to-Actions:

- You button copy is your final chance to encourage people to take action!

- Make sure your CTA buttons are always above the fold of your page.

- Your CTA should make your visitors realize the value they are going to get when they click on that very button. Text like "Download Now" is too overrated. On the other hand, text like "Give Me the Programming Course!" has a much better chance of getting higher conversion rates.

- Experiment with different texts, size, shapes, and colors.

- Try to use the first-person point of view in your CTAs. Sentences like "Give Me Access Now!" do quite well as compared to "Get Access Now!"

4) Guarantees

- It's a way of telling your visitors that you've got their back.

- Guarantees don't always mean refunds, it can also mean replacement of the product or some kind of a service that satisfies the customer.

- It can be as simple as saying that you respect their privacy.

My Final Suggestions:

- Your landing page design should be consistent from A - Z.
- Always use clear language.
- Always contain valuable offers.
- Use fewer color. 3 Colors maximum (Dark - medium - light).
- Use no more than 2 different fonts and 3 different sizes.

I hope this provided you some good value. Feel free to hit me up if you have questions.

Sultan
#60% #conversion #rate
Avatar of Unregistered
  • Profile picture of the author Killua7
    Thanks for your inf. I will try doing what you propose to boost the conversion rate optimization.
    {{ DiscussionBoard.errors[11301651].message }}
    • Profile picture of the author Mr Sultan
      Originally Posted by Killua7 View Post

      Thanks for your inf. I will try doing what you propose to boost the conversion rate optimization.
      That's awesome mate! Let me know how it goes
      {{ DiscussionBoard.errors[11301948].message }}
  • Profile picture of the author dmrson
    Thank you for the excellent guide. I well done on getting that high a conversion rate, you know what you're doing for sure.
    {{ DiscussionBoard.errors[11302454].message }}
  • Profile picture of the author Vanja Savić
    What kind of traffic did you use?
    {{ DiscussionBoard.errors[11302673].message }}
    • Profile picture of the author Mr Sultan
      Originally Posted by Vanja Savić View Post

      What kind of traffic did you use?
      Social media, forums, offline... Basically anywhere I can get access to.
      {{ DiscussionBoard.errors[11303498].message }}
  • Profile picture of the author pauloadaoag
    Administrator
    Great post! If you can, can you tell us some of these things.

    1. What was your most successful A/B test and where did you get the inspiration for it?
    2. What was your most surprising A/B test result?
    Signature
    {{ DiscussionBoard.errors[11302698].message }}
    • Profile picture of the author Mr Sultan
      Originally Posted by pauloadaoag View Post

      Great post! If you can, can you tell us some of these things.

      1. What was your most successful A/B test and where did you get the inspiration for it?
      2. What was your most surprising A/B test result?
      Thank you so much!

      1) The test that had the most impact for me, are the headlines. I was working on CRO for one of my tech niche squeeze pages, and I noticed that when I included the terms "list of tools" in my headlines, I actually got a higher conversion rate (around 15%). So I came to the conclusion that you are better off having a lead magnet of a 1 page resource list, rather than a 10 page ebook.

      2) I had a squeeze page with my picture on it. Nothing special, just a serious facial expression. When I changed it to a picture of me smiling (showing my teeth), I saw a conversion rate increment of 20%! That was something new to me, and very surprising indeed
      {{ DiscussionBoard.errors[11303492].message }}
      • Profile picture of the author AlphaAlpha
        How long did you run your A/B tests?
        Signature

        Internet Marketing newb since 2015

        {{ DiscussionBoard.errors[11304144].message }}
        • Profile picture of the author Mr Sultan
          Originally Posted by AlphaAlpha View Post

          How long did you run your A/B tests?
          In summary, until I achieve statistical significance.

          According to Investopedia:

          Statistical significance means that a result from testing or experimenting is not likely to occur randomly or by chance, but is instead likely to be attributable to a specific cause. Statistical significance can be strong or weak, and it is important to disciplines that rely heavily on analyzing data and research, such as finance, investing, medicine, physics and biology.
          There is a complete scientific explanation behind this. In my case, my tests should be running long enough to produce reliable results. This depends on the amount of traffic I get in a certain period of time. The fewer my traffic, the longer my tests would be.

          Hit me up if you have any questions!

          Thanks.
          {{ DiscussionBoard.errors[11304272].message }}
  • Profile picture of the author TonyRoberts
    Very interesting read! Thanks for the info
    {{ DiscussionBoard.errors[11303059].message }}
  • شكراا واصل على هدا ال...نواال
    {{ DiscussionBoard.errors[11303225].message }}
  • Profile picture of the author Mr Sultan
    Thank you everyone for your kind words!
    {{ DiscussionBoard.errors[11303499].message }}
  • Profile picture of the author shally87
    Thanks. Great post.
    What about putting bonuses? and also testimonial? Will it works well?
    I mean something like this http://sethyang.com/my-7-figure-nest-egg-leo/

    I remake this landing pages a few times.
    The first version I just have the headlines and email form
    The second version I put free bonus
    The third version I put the product owner introduction and also testimonial
    The fourth version which is now remove the product owner introduction and leave everything as what you can see in the page.

    What do you think about this? Should I remove the free bonus since you did not mention about it.
    {{ DiscussionBoard.errors[11304181].message }}
    • Profile picture of the author Mr Sultan
      Originally Posted by shally87 View Post

      Thanks. Great post.
      What about putting bonuses? and also testimonial? Will it works well?
      I mean something like this My 7 Figure Nest Egg - Seth Yang

      I remake this landing pages a few times.
      The first version I just have the headlines and email form
      The second version I put free bonus
      The third version I put the product owner introduction and also testimonial
      The fourth version which is now remove the product owner introduction and leave everything as what you can see in the page.

      What do you think about this? Should I remove the free bonus since you did not mention about it.
      Hey there, No problem!

      As for bonuses, testimonials, etc... it depends on what kind of a landing page it is. For example, if it's a sales page, it is wise to put up testimonials. But if it's a basic squeeze page, you might not need them. Notice I said "might not". This is because what works for me won't necessarily work for you. It varies from industry to industry. You just have to see what works for you.

      It also depends on how well your audience knows you. For example, if you are well known in your respective field, your audience will blindly sign up without having to go through your entire page. On the other hand, if your audience doesn't know you too well, they will need a little more convincing to have them take out their credit cards for you.

      So keeping all these factors in mind, perform your A/B tests accordingly.

      You can also send me a message now if you like, and I will be glad to help you out. I might have a few ideas for your webpage.

      Lastly, I don't really use paid advertising, especially when starting out. I actually get subscribers from different places such as social media, forums, offline, etc...

      Hope I helped! Hit me up!
      {{ DiscussionBoard.errors[11304274].message }}
  • {{ DiscussionBoard.errors[11304183].message }}
  • Profile picture of the author Asghar rizvi
    I was confused about landing page finally I got the best answers here. nice sharing
    {{ DiscussionBoard.errors[11309612].message }}
Avatar of Unregistered

Trending Topics