I need your help regarding A/B testing.
I only know the basic definition of A/B testing. But to be frank, I do not have any practical experience of it.
Now, I want to start A/B testing on my website because we do have a lot of traffic on our website, but the conversion rate is only around 5%.
Can you please guide me:
- Where should I start if I want to optimize one of our top pages?
- Which tools would I need to perform this A/B testing?
- Which are the points that I should keep in my mind while performing this A/B testing?