I was doing pretty good sending FB traffic to my free ebook squeeze page. For two weeks I averaged around 30% conversion.
I did start split testing but never changed the original, and the B version was small tweaks.
I also noticed by ad wasn't be clicked in the U.S. very often and I theorized it was because my bid was too low to show to U.S. So I separated it out in a clone ad running to the same landing page, and raised the bid a bit to test my theory.
Saturday my original 30% ad performed at 12%. Sunday it was 9%. Monday down to 2.5%!
What is going on? Anyone help!