My site gets around 40k unique visitors a month. I know I'm under monetized. I know my conversion rate could be so much better too.
I'm at a time in my life where it's possible family things are stable enough for me to really come back into this and optimize.
During the family emergency, my revenue dropped substantially because (1) the Google Ad market fell apart and (2) new competitors emerged. I know the ad market is never going to recover, so I no longer use it and I instead focus on my own product sales. And competitors are not necessarily a bad thing.
I'm just starting to use Google Optimize for the first time since it was called whatever it was called a long time ago. I'm just running a simple experiment on text size.
If you were me, where you have a site with this much traffic that does provide some steady revenue, where would you start for working on your on-site conversion rate? I need to figure out focus and find a way forward. And I am not a beginner at all, having been in this game a very long time, but I'm rusty enough that heat maps and exit intent pop ups are new to me (even though I know what they are).
(I am about to convert to a responsive site. Yes, this is how neglected the site is that I don't even have a responsive WP theme.)