How much are you paying for each subscriber?

2 years ago

Originally Posted by ncloud

For those of you that are paying for traffic, how much are you paying for each subscriber? And what is the traffic source? And niche?

I'm in the prepping/survival niche so answers from this niche will be most helpful for me, but I'm also curious how much people pay per subscriber in other niches too.

Each niche is different... The level and price tag of your product or service is different as well... I range from pennies, to hundreds of dollars.

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ncloud

2 years ago

Each niche is different... The level and price tag of your product or service is different as well...

I know that, I'm just trying to get some idea how much people pay for traffic on average. I don't know if I'm paying too much or not, but I suspect I'm paying too much ($2.00 - $3.00 per subscriber) on the google adwords display network. I promote clickbank products in my newsletter. I'm also wondering if it would cost me less for traffic if I got my traffic from somewhere else like Facebook. If other people are paying more or less than that for their subscribers it could give me some idea of whether or not I'm paying too much.

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savidge4

2 years ago

Originally Posted by ncloud

I know that, I'm just trying to get some idea how much people pay for traffic on average. I don't know if I'm paying too much or not, but I suspect I'm paying too much ($2.00 - $3.00 per subscriber) on the google adwords display network. I promote clickbank products in my newsletter. I'm also wondering if it would cost me less for traffic if I got my traffic from somewhere else like Facebook. If other people are paying more or less than that for their subscribers it could give me some idea of whether or not I'm paying too much.

Here is where things get tricky... you cant look at the 1 time cost of bringing on a sub..you have to look at potential lifetime of that sub.

As a general rule ( for me )... I want to break even in most cases on the cost to get a subs, vs the first product purchase. IE, You run a campaign you get 100 subs at $2.00 each and you earn $200 from sales. This makes your on boarding efforts a break even venture... nothing wrong with that. Depending on your conversion rate, we will say 10% that means you would have to make $20 each from 10 of the new subs.

The remaining 90 may not buy on the first go round, but could be warmed up and purchase at a later point... Hence the term "The money is in the list" And from there the possibiity of repeat purchasing from the list creates "The Value" of the list, and the turn to profit.

There really is no such thing as to much or less than what ever someone else is doing.. its all in the math of YOUR EFFORTS. As long as you are at worst breaking even at the end of the day you are on the right track.

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KevinVPhilippe

2 years ago

I'm in the fitness niche. I pay around 0.32-0.55$ per subs.

But, I have good targeting (big youtube channel and list that help me target the right people).

My squeeze page is converting around 23 to 27%. So, it works quite well

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ncloud

2 years ago

I'm in the fitness niche. I pay around 0.32-0.55$ per subs.

Wouldn't your youtube channel bring you free traffic? How are you paying for this traffic?

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ncloud

2 years ago

There really is no such thing as to much or less than what ever someone else is doing.. its all in the math of YOUR EFFORTS. As long as you are at worst breaking even at the end of the day you are on the right track.

I'm not breaking even though, I'm spending way more than I'm making. So I'm trying to figure out why that is. As I've mentioned in other posts, I am spending around $60 per month for hosting, autoresponder, and internet service, plus $2 - $3 per subscriber. I only have 19 people on my list so far, but only one of them has made a purchase. I made one $45 dollar sell.

I think I've spent about $120 on ads on the display network, and the last $50 of that was spent on my best performing ads. That $50 only got me 9 subscribers. So $60 (hosting, autoresponder, internet service) plus $50 is $160 and I only made $45 back. So at this point I'm losing money.

I'm going to try split testing landing pages, but I was also wondering if I'm paying too much for traffic. I thought $2 - $3 per subscriber seemed kind of high.

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savidge4

2 years ago

Originally Posted by ncloud

I think I've spent about $120 on ads on the display network, and the last $50 of that was spent on my best performing ads. That $50 only got me 9 subscribers. So $60 (hosting, autoresponder, internet service) plus $50 is $160 and I only made $45 back. So at this point I'm losing money.

Take a step back for a moment here... lets focus on the $50 spend for the working advertising, and only getting $45.00 back.. start with improving this and for the moment and forget about your hard costs.

but if you are spending $2.00 per sub and you spent $50.00.. that means your offer was in front of 25 people.. BUT you landed 9 of them.. you have a 36% conversion rate. and then I am guessing 1 of the 9 bought.. hence the $45.00 or about a 10% conversion at the point of sale... The numbers are there, and sure you may be able to gain a bit more.. but will it be enough? not so sure but worth a try.

I would say you have 2 options... increase the price OR find a better paying offer. depending on your situation.

By all means try facebook ads. should be a lower cost per sub for sure, but in the end I dont think your conversion stats will be as good, and I would imagine in the end less upfront will in the end cost more per sub. ( just a guess )

In terms of CRO the truth is you simply do not have enough data to do anything right now... the math as it were is in your favor at this point, and things look good. Its when you get into the 100 sub range that you need to start paying attention to the data.. And even that is kinda a starting point.

I regulary test campaigns to 1000 or even 5000 what I call frontals... ( people seeing the offer to click to your squeeze page ) and right now you are at 25 basically.

If cost is a concern I can understand your concern.. but you need to try to distance yourself from the expense and understand the process.. but if you cant afford the process well thats a whole other ball game.

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ncloud

2 years ago

but if you are spending $2.00 per sub and you spent $50.00.. that means your offer was in front of 25 people.. BUT you landed 9 of them.. you have a 36% conversion rate.

Actually my ad was in front of 20,739 people - that's how many impressions I got from four ads combined from spending $50. Out of that, 205 of them clicked on my ads, 19 signed up, and only 9 of those confirmed their subscription in the email I sent them.

I'm not good at math, how do you figure out conversion rate?

If cost is a concern I can understand your concern.. but you need to try to distance yourself from the expense and understand the process.. but if you cant afford the process well thats a whole other ball game.

Are you saying I should just keep spending money on traffic now even though I'm currently losing money doing so in hopes that that will turn around once I have more subscribers? I do have some money saved up, I can afford it, I guess I'm just afraid I'll keep losing money since that's what's happened so far.

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rritz

2 years ago

from your numbers I'd start splittesting the landing page and try to get the signups up to 20% or more.
Also if only 9 confirmed the subscription you should work on that.
I guess they only get the free ebook after confirming?

if so do you tell them?

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1Bryan

2 years ago

Do this:

1) Turn confirmed opt in OFF.
2) Put tracking pixel on Thank You Page.
3) Find out what clicks convert to subscribers.
4) Trim keywords that were lots of clicks, no subs.
5) Work on Opt-in conversion.

P.S. In most niches, for most barely competent emailers, a cost of $ 2 to $ 3 per sub is good enough to profit on. You can work to barely competent quickly. Maybe even get past that. The quickest way to get competent - find a couple of the Click Bank emailers and get on their list. They are barely competent.

They pay the aff 75% so they can get the buyer sub. Some of 'em know what to do. Look in the fitness space. Those have to mail to stay on top.

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ncloud

2 years ago

from your numbers I'd start splittesting the landing page and try to get the signups up to 20% or more.

Will do.

Also if only 9 confirmed the subscription you should work on that.
I guess they only get the free ebook after confirming?
if so do you tell them?

Well, my thank you page says that their book is on the way, and that in the next few five minutes they will receive an email from me with a link to download the book. And then I give them a video that they can check out while they're waiting for that email. The video is a sales video to one of the affiliate products that I'm promoting. So yes I do tell them.

I did take another look at my confirmation email and it says:
"Thanks for your interest in my ebook. Before I can send you your free ebook, I need you to quickly confirm your email address for me. Click the link below to confirm your email, and you'll be able to grab that free ebook right away."
While I do have my name and web address at the bottom of the confirmation email, I didn't state the name of the book. That could be one reason why some of them are not confirming their subscription, because if they come back to the email at a latter time they might not know what it's about. If I state the name of the book again it might jog their memory. So I'm glade you mentioned this, I will change that for sure.

Turn confirmed opt in OFF.

I have been told it's better to have a double opt in because some people will put in fake information just to try get the free gift.

Put tracking pixel on Thank You Page.

I do have tracking set up on my thank you page, though not a pixel, but google adwords tracking.

Find out what clicks convert to subscribers.

I'm not sure what you mean by that. Do you mean, find out what webpages my ads are showing on and which ones are getting the clicks? I can do that, but I was told it's probably too early for me at this point to know which webpages to drop. I was told to make sure I get more than 10 click and no sign up before removing my ad from a webpage.

Trim keywords that were lots of clicks, no subs.

Keywords in my ad? I did manage to narrow it down to three ads that performed the best.

In most niches, for most barely competent emailers, a cost of $ 2 to $ 3 per sub is good enough to profit on.

That's nice to hear, then I guess I could be doing worse. It sounds like I need to fix my confirmation email and split test a couple landing pages. I guess there's no way to split test a landing page on the display network is there? I assume I will just have to send them to one landing page for several days and then switch to the other landing page for several days and compare the results.

One thing I'm concerned about is that my emails go out every two to three days. Which means it will take me a little longer to make sells. Which makes it harder to tell if my ads are paying off.