We have one set up in analytics which filters out sessions on the app and given this is predicting roughly 35% of our traffic being users. And then I have another set up tracking clicks to the sign in page which would suggest roughly 85% of our traffic is users.
Obviously, if one of the other is true, it greatly effects how well we are converting and we're a bit stuck for other ways to better identify user traffic vs. lead traffic.
I'm curious what implementations others have done along these lines and if there are any creative ideas we haven't thought of.
Tools we are currently using: Analtyics, Salesforce, Pardot, Visual Website Optimizer