So I recently talked to a guy about CRO. And he mentioned that posting his customer testimonials which he got from Facebook dramatically increased his conversions as opposed to when he just copy pasted those testimonials in his own style before. Then I remembered reading this in Russel Brunson's course that facebook style testimonials really do increase conversions by a lot.
So I was wondering, I have quite a few great testimonials from customers, but I've gotten pretty much all of them through emails. Is there any way to convert them so they look like Facebook style comments? I'd like to test this against my current testimonials which I just copy-pasted from emails, and see if this really does increase conversions.