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Unread 12th Jun 2014, 03:38 AM   #1
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Great article on using qualitative visitor feedback to generate great A/B tests
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Just finished reading this excellent article - really helps you understand the need to gather quality insights to create better performing tests:
Qualitative Questions That Lead to Great A/B Tests – Optimizely Blog

Definitely worth taking the advice in that article!

Rich Page
http://www.rich-page.com | Twitter: @richpage
Author of 'Website Optimization: An Hour a Day'
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