5th Jun 2014, 08:36 PM | #1 |
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As the title says, how important are images to the sales page? Even if I have really good copy, do people need images to keep their attention and make them keep reading? I've got a medium length sales page at the moment, but it's mostly text. I'm wondering if I need more images on it. What do you think? |
6th Jun 2014, 04:41 AM | #2 | |
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6th Jun 2014, 07:18 AM | #3 |
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The great part about pictures is that you can put your calls to action under a photo as a caption. Since more people will read your captions than all of your copy, it gives you a great chance to have them read additional calls to action. |
6th Jun 2014, 03:39 PM | #5 |
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The key to images is getting the right ones. The standard girl sitting at a computer terminal is not the right image. Using an info graphic that shows growth potential, with the caption to grow your revenues click here, that is in line with the right one. It comes down to MATCHING your intent. The theory goes with every element that you place on a page be it navigation images etc, you are DECREASING the overall potential of the page. However, Matching the element to the desired outcome can help. Needless to say the "right" image is something that can and should be tested! The overall placement of the image is something that can be tested, be it right left higher on the page lower etc. Getting an understanding of how the eyes move across a page and how images and the like can effect this is I believe to be very important. There are your 3 common page layouts with corresponding eye movement there is the "F Setup" the "Z Setup" and then the "Gutenberg Diagram" Here is a random well written article on the subject: 3 Design Layouts: Gutenberg Diagram, Z-Pattern, And F-Pattern - Vanseo Design |
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12th Jun 2014, 05:35 PM | #6 | |
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12th Jun 2014, 05:37 PM | #7 |
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Images give values. If the images are pro, they will give trust to your customers. Selective images only. And never forget : LESS IS MORE. LOVE -AJ |
12th Jun 2014, 06:47 PM | #8 |
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Depends on what niche. Health and Fitness... pictures are a must. Software products on the other hand... people are looking more for the technical aspect -- in which case it's not as necessary. |
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13th Jun 2014, 12:11 AM | #9 |
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There is one old saying, but its a great saying :pictures are worth a thousand words" its even true in sales marketing.Adding a perfect graphic picture of your product or of people using them, makes your product more believable.
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13th Jun 2014, 02:10 AM | #10 |
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Hmm.. Pick up some magazines you have lying around. How many ads can you see without images? Case closed. |
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13th Jun 2014, 08:32 AM | #11 |
John Palmieri, Copywriter War Room Member Join Date: 2007 Location: USA
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If you use images, they should be relevant. In other words, they should serve a purpose. Sometimes a photograph, chart, or illustration can clearly and immediately convey information better than words alone. In those cases, you should use an image. Images also provide "eye relief." They can break up (and add interest to) long blocks of text that might otherwise seem boring or imposing. The right images can make a page look polished and professional. Finally, captions below images are among the most highly read elements on a sales page (right behind the headline and postscript). John |
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15th Jun 2014, 09:42 AM | #12 |
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Image is very important to attract buyer
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20th Jun 2014, 09:00 PM | #13 |
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I find product images help conversion for selling digital products. A sleek looking 3d ebook cover captures the attention and convey value in the sense that they have the impression they are getting something physical (even though it's just a plain simple pdf). Other kinds of images that have an positive impact on conversion would be images that convey emotions conveyed in your sales copy e.g. person pulling his hair in despair in front of computer to convey the frustrations. Apart from the above, I try to keep images to minimal. |
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