Why do I suck so bad at getting subscribers?
 

Here is my squeeze page: Garcinia Cambogia Truth

I'm having no success getting anyone to opt in with this form. I'm using PPC with nice targeted Facebook and also Looksmart.

Do I need a flashier form? A better giveaway? When I say it's bad it's bad. I'd kill for even 10% opt in, and I would pay through the nose for subscribers.

I just suck, and would like to know why. There must be a painfully obvious reason if anyone knows why.

Re: Why do I suck so bad at getting subscribers?
 

Your squeeze page sucks. I don't even know what exactly you're promoting but it sure doesn't look interesting. Maybe you need to look at other sqeeze pages that are successful and see how you can improve.

Re: Why do I suck so bad at getting subscribers?
 

I don't know anything about your target market, but your copy needs some serious help. And I'd say you definitely need a better giveaway.

Plus, the link that takes people directly to your site and allows them to bypass your optin form isn't doing your conversion rate any favors.

Re: Why do I suck so bad at getting subscribers?
 

Tell me something I don't know.

I've seen other squeeze pages, it seems like 99.9% of them are very very sensationalized. I just wanted to try a bare bones, no nonsense approach. Obviously that doesn't work.

It's hard for me to stomach the sensationalism in this industry, so I guess I need to get out, right?

Re: Why do I suck so bad at getting subscribers?
 

You don't have to sensationalize, but you must be compelling. Your visitors have to believe that the value they'll get from your giveaway justifies the cost of sharing their email address with you.

As your page is now, what value are you providing in exchange for a prospect's email address? Obviously it's not enough to make many of them want to enter into that exchange with you.

Re: Why do I suck so bad at getting subscribers?
 

Target market is weight loss through supplements.

I know you're right about the giveaway, but what possibly can you give away in the supplement industry? An Ebook on exercise routines and healthy living? Not quite what lazy pill takers are looking for.

I'm pretty much lost. Which sucks because it's a good product with a great profit margin.

Re: Why do I suck so bad at getting subscribers?
 

How about a short report about the top 5 mistakes people make when buying Garcinia Cambogia supplements or something along those lines.

The way your squeeze page is worded now makes me believe I could learn everything you're going to tell me via your newsletter by spending 10 minutes on Google. So why would I give up my email address and wait for your vaguely described "newsletter" rather than just spending a few minutes searching Google?

Re: Why do I suck so bad at getting subscribers?
 

I was providing the information on which supplements were considered worthless when a 3rd part clinical test was done on them. Normally it's an $18 report from the lab that did the testing.

I thought people would want to know which brands are garbage and which aren't but apparently not.

Re: Why do I suck so bad at getting subscribers?
 

Because you can't find the pass/fail brands from a Google search. Go ahead and try. If you do find them, you are not a typical web surfer.

(I'm not arguing with you, I'm sure you are correct, just trying to understand)

Re: Why do I suck so bad at getting subscribers?
 

Perhaps you need to explain that in the copy on your squeeze page. ;)

Re: Why do I suck so bad at getting subscribers?
 

You don't necessarily need to sensationalize to be successful in business. Hype can sometimes get people to success faster, but it can backfire too and turn off some audiences. You just need to keep learning and testing to find an approach that works for you. Many others have done this and you can too if you don't give up! :)

It would be helpful to know what your ad copy is in order to evaluate your squeeze page. Others have made some good points, but the relationship between your ad text and the page may be a problem too. If visitors don't find what they're expecting, they leave.

Your copy does seem pretty dry to me, so I'd advise putting some emotion into it and communicating why readers should care. I'm not a fan of hype either, but you do need to connect with people on an emotional level. What are the dangers your audience could face by choosing the wrong supplement? If that danger is realistic, it's not sensationalism--you're doing them a favor by warning them. How would they feel and benefit if they found the right supplement?

I'd definitely recommend learning more about copywriting--there are many ways to do it and you won't regret it.

Re: Why do I suck so bad at getting subscribers?
 

Off the top of my head:

"What They Aren't Telling You About Garcinia Cambogia Supplements"
- Get Insider Information On Garcinia Cambogia Supplements
- Find Out Which Supplements Are Actually BAD For Your Health
- We Separate The Fakes From The Phonies
- Save Money By Finding Out What Brands Work -- Before You Buy

To show you our dedication to quality products, we are giving away this information for FREE. Just enter your name and e-mail to instantly receive exclusive information.

Re: Why do I suck so bad at getting subscribers?
 

You need to sell people on the benefits of what you're offering. Right now you aren't even close to doing that.

What's the major benefit of taking garcinia cambogia? What's the worst that could happen if they buy one of these shoddy brands? What are the health benefits/risks at stake here? Give people a tangible reason to care about what you're offering.

Why is the report free today and how much is it normally worth? Don't just say 'fee-based', put an actual dollar amount on it. But I presume you're just making this up to make it appear valuable, in which case it looks transparent.

As bad as the copy is, the page looks boring and bland. Use some color and images to make it look more appealing. It looks like you've spent two minutes on this, you can't be shocked that people aren't opting in.

Re: Why do I suck so bad at getting subscribers?
 

Yes, your page sucks. It's not rocket science:

1. Identify the problem
2. Show them how to solve the problem
3. Show them how you solution is better than anyone else's solution
4. Reiterate the problem and how your solution is better than anyone else's

Re: Why do I suck so bad at getting subscribers?
 

Are you promoting a Garcinia Cambogia CPA product? I Would suggest you turn that squeeze page into a landing page to increase click through. You want to pre-sell Garcinia Cambogia using your landing page as oppose to capturing leads.

I've tried capturing leads in that niche but found landing page --> CPA Offer A LOT more profitable.

Hope that helps.

Re: Why do I suck so bad at getting subscribers?
 

Theres 2 things


The first is the squeeze page could suck and not covert

or

the traffic sucks and its just not high quality

Re: Why do I suck so bad at getting subscribers?
 

I tried to follow the advice from this forum of making sure you are giving out what you would say you would in the PPC Ad without forcing people to opt in. In other words, 3 facts about Garcinia: The main one being, many companies lie about the amount of HCA that is really in the product. Most customers don't know that.

So I tell them that fact, and then offer more for their email (the actual brands and passed and failed).

But obviously that's not smart, or working.

Re: Why do I suck so bad at getting subscribers?
 

This is better for sure.

Although it doesn't go along with the mantra that many people preach here: "give away something that people can't find themselves".

Re: Why do I suck so bad at getting subscribers?
 

I'm targeting people that already know the benefits. They want the product, they just don't know what to buy (a big issue in this industry). Dr Oz promotes it for example, but people clamor to know WHICH brands to trust.

The report is valuable, it's normally $18 from the lab. I just don't feel comfortable giving the actual report away for free for fear of legal issues. I share some of the report and fill in some other info.

I know the page is bland and sucks. I just don't want the same old weight loss skinny bikini chick with a tape measure.

Re: Why do I suck so bad at getting subscribers?
 

This is the problem, I'm fighting against CPA offer baloney. These affiliates are getting $50 a pop to screw people over by putting customers on an autoship plan.

I sell the actual product, which is high quality at a reasonable price, I'm not an affiliate.

Re: Why do I suck so bad at getting subscribers?
 

You can't just assume that every person that lands on your page knows all the benefits, and it doesn't hurt to repeat them for those that do. Some people will click on your ad without knowing what it's supposed to do.

But you need to actually talk about the benefit of what you're offering, the information, not just the product. If people buy the worthless brands, are they risking their health? Wasting their money? What exactly is the major benefit in knowing which brands are best?

Nobody is saying you have to use the same old photo of a girl in a bikini and tape measure. Be creative. How many different brands are there on the market? Why not have a photo of someone looking at all the different options they have to choose from? Then make this the focus of the copy, showing how confusing it is to know which brand to choose, and then show them the solution.

Re: Why do I suck so bad at getting subscribers?
 

here's what I would do...

use a leadpage optin with the video blurred out until they opt in.

Title "Watch this short video to DISCOVER what the latest LAB tests teach us about Garcinia ..."
Subtitle
Which Garcinia brands really do deliver results
Which brands make no difference
AND...which brands are downright dangerous for your health"

Explain the report findings in your video.

You will need to record a short screencast but do this and I would guess you could get over 40% optin rates.

Re: Why do I suck so bad at getting subscribers?
 

I'm afraid you're going to have to put up a better squeeze page, this one doesn't look that good and it's understandable you don't get too many conversions.

On the leadpages blog they have some good templates you might be able to use, you can download the html template for free and maybe hire somebody on fiverr to customize it.

Re: Why do I suck so bad at getting subscribers?
 

This is a big part of your problem. "I tell them that fact".

Ho, hum, so what? As Lance suggested, you might want to drive home the actual risks of taking an inferior product.

You offer three facts, without answering the big question - SO WHAT?

Offer the facts, then hammer home what they mean to someone.

Try this exercise:

Start with one of your facts.

Ask yourself "so what", and craft an answer.

Again, ask "so what" and answer.

Keep going until you ask so-what and you can't come up with an answer. That's your ultimate benefit.

And your offer of a "supplements newsletter" is probably scaring people away, especially coupled with the direct link right below it. To me, it screams "an endless series of sales pitches."

You said you actually sell the product. Use that as a credibility builder to separate yourself from "just affiliates looking for a referral fee". You could even offer to expose the CPA angle and differentiate yourself as a real vendor with skin in the game.

Lots of things you can do to strengthen what you have without resorting to the chick with a tape measure angle.

Re: Why do I suck so bad at getting subscribers?
 

Squeeze page is not very important, what is important is WHAT is behind the squeeze page.
if i told you that behind there is the SIMPLE trick that no one knows to get a free Lamborghini Aventador you will opt in.

-AJ

Re: Why do I suck so bad at getting subscribers?
 

I will give this a shot, and hire out the design of the page itself.

Re: Why do I suck so bad at getting subscribers?
 

This is the kind of baloney I hate. But I would imagine it works, so I need to rethink the whole IM deal.

Re: Why do I suck so bad at getting subscribers?
 

You don't have to lie for people to opt in, just make an attractive squeeze page and put some of the benefits of the product you are promoting.

You just need to put yourself in the position of your prospects, wy would thye opt in to your list? What's in it for them? If you can answer that then you're already one step ahead :)

Re: Why do I suck so bad at getting subscribers?
 

yes but this is marketing, the truth is great for Churches...

-AJ

Re: Why do I suck so bad at getting subscribers?
 

I see no real benefits of, joining your list. That headline has no benefits and the little copy , you have does not persuade someone to give you...their email address....

Re: Why do I suck so bad at getting subscribers?
 

You don't want to make promises that aren't true... that makes you look bad and is horrible for business.

What you want and NEED to do is make your squeeze page look as attractive as it can be.

You have a great newsletter, flaunt it. Show off every little detail that makes it great.

There is nothing wrong with convincing people to do something they will benefit from.

Re: Why do I suck so bad at getting subscribers?
 

There few thing you should change:

1. Change the main headline.. the title is big different in your conversion. You maybe have good copywriting but if your title suck...nobody want to read it.

2.Landing page design. Get a designer to change of your landing page..put in bullet point..and I can't see what your offering, all look same..the font type/color/size make huge different.

3. Tell your subscriber what they will expected to get when their subscribe. Be specific.

Hopefully you success on it later

Re: Why do I suck so bad at getting subscribers?
 

the text needs changing, no doubt.
Also how about a better giveaway?

Re: Why do I suck so bad at getting subscribers?
 

Like many said... the page sucks.

Besides the question what are Garcinia Cambogia (which your visitors might know though, I just don't know what it is)...

Taking as granted, that you might have the right traffic, here is what I think you need to address.

There is one important question not answered on your page: How do I benefit from knowing the truth about Garcinia Cambogia?

Each and every of your sentence should point to reasons your prospects would want to know the truth about it.

The headline could be as example "How knowing the truth about G.C. can safe your health?" or something similar.

I would take the facts completely out, these 3 sentences provide no catch at all and replace them 100% with something else then.

You also should make the whole page shorter, to fit on screen without scrolling and sections/text better distinguishable from each. But the main reason is probably your text.

Re: Why do I suck so bad at getting subscribers?
 

It's not sexy.

Re: Why do I suck so bad at getting subscribers?
 

I've worked in this niche before (Garcinia Cambogia).

It is a big deal because Dr. Oz featured it on his show.

You assume that people come prequalified and know everything about it. They don't.

So instead I would go for ...

"Can Garcinia Gambogia Actually Kill Your Appetite?"

What we've discovered surprised even us. Even if Garcinia Gambogia is rated as the #1 weight loss supplement in the world, there are three facts that should concern you.

#1 - some Garcinia G. supplements are very low quality.
#2 - almost all Garcinia G. fail clinical testing.
#3 - The amount of HCA contained is usually a lie.

What should you do though? Enter your name and email and gain access to ... (whatever you are promoting).

You can contact me for more info.

Thanks,
Razvan

Re: Why do I suck so bad at getting subscribers?
 

My First Impression: It's bland & boring. Too wordy looking. Perhaps add some pics/images and bullet points and maybe a header or something.

Re: Why do I suck so bad at getting subscribers?
 

Have you found any success since making this post? The page is still very bland and readers have no idea why they should subscribe.

"we will tell you specific brands that passed and failed!"

The sentence above, for instance, just leaves too many questions. What brands passed and failed what exactly? How will the user signing up benefit?

Re: Why do I suck so bad at getting subscribers?
 

So why aren't you telling them that? You're providing them with a report usually valued at $18, absolutely free.

Otherwise, see John's post (quoted below) for your major copy problems.

One other thing is your opt-in form. It needs to be visible. As it is, you cannot actually tell it's there. Where do I click? I'd have a read of this, it's the best blog I've found on the topic so far: The Most Entertaining Guide to Landing Page Optimization You'll Ever Read - Moz