How to Match Your Offer to Your Product

savidge4 · 12th Jun 2014, 08:24 PM

How to Match Your Offer to Your Product

Sounds easy enough, but I would venture to say that it is the largest failing point in most advertising. I know many here offer MMO products, and in turn you all compete after the same market. People seeking MMO solutions. For a few this works, and for many its epic failure.

SO lets break down the title a bit. How to Match Your Offer to Your Product... lets change this a bit.. How to Match Your Target Audience to Your Product. It all of the sudden takes a twist. It unleashes your product from the same ol same ol.

Take the same MMO product and target Kids going to College. I did some basic research on the subject ( looked at 2 web pages actually ) There were 21,000,000 +/- College Freshman last year in American Colleges. that's 20 Million Parents thatare wondering how they are going to pay for their childs College. That's another 20 Million Kids wondering how THEY are going to pay for college. THAT is a target audience.

You no longer have a MMO Product, you have a Pay for my kids college online product. You have a Pay My Own Way Through College Product. You have a Niche Market, that has the potential cross reach of 40,000,000 people PER YEAR. And how is this done? Matching Your Offer to Your Product.

Another example.. You are selling a Dietary Protein shake. Sure.. you and everyone else. So you can tighten it up a bit. you could be selling a weight loss shake. That actually just opens up another can of worms. but what if you turn the offer towards losing weight for spring break, well that's different!

Again this has niched you down, it has given you a target. There is a bonus with this example. It opens up many many horizontal growth opportunities. you have losing weight for your High School Reunion. or losing weight to get a new job or any number of things.

What I am getting at is at the very core of all the ad design, web design, testing, and marketing ensure that you are pointing all of your efforts in the right direction, not just throwing darts, and seeing what sticks, but calling the coordinance in, and the targeted blast comes in from miles away kinda stuff!

12th Jun 2014, 08:24 PM	#1
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,747 Thanks: 3,544 Thanked 6,542 Times in 3,470 Posts	How to Match Your Offer to Your Product Share on: How to Match Your Offer to Your Product Sounds easy enough, but I would venture to say that it is the largest failing point in most advertising. I know many here offer MMO products, and in turn you all compete after the same market. People seeking MMO solutions. For a few this works, and for many its epic failure. SO lets break down the title a bit. How to Match Your Offer to Your Product... lets change this a bit.. How to Match Your Target Audience to Your Product. It all of the sudden takes a twist. It unleashes your product from the same ol same ol. Take the same MMO product and target Kids going to College. I did some basic research on the subject ( looked at 2 web pages actually ) There were 21,000,000 +/- College Freshman last year in American Colleges. that's 20 Million Parents thatare wondering how they are going to pay for their childs College. That's another 20 Million Kids wondering how THEY are going to pay for college. THAT is a target audience. You no longer have a MMO Product, you have a Pay for my kids college online product. You have a Pay My Own Way Through College Product. You have a Niche Market, that has the potential cross reach of 40,000,000 people PER YEAR. And how is this done? Matching Your Offer to Your Product. Another example.. You are selling a Dietary Protein shake. Sure.. you and everyone else. So you can tighten it up a bit. you could be selling a weight loss shake. That actually just opens up another can of worms. but what if you turn the offer towards losing weight for spring break, well that's different! Again this has niched you down, it has given you a target. There is a bonus with this example. It opens up many many horizontal growth opportunities. you have losing weight for your High School Reunion. or losing weight to get a new job or any number of things. What I am getting at is at the very core of all the ad design, web design, testing, and marketing ensure that you are pointing all of your efforts in the right direction, not just throwing darts, and seeing what sticks, but calling the coordinance in, and the targeted blast comes in from miles away kinda stuff!