My nurture flow looks awful

berlin87 · 19th Jun 2014, 07:32 AM

Hello guru's!

Please take a critical look at attached screenshot: you might not be able to read every bit of text, but it should give you an idea of the aesthetic quality of this flow. I know — it's all about the logic behind it, but to make sure that my colleagues get it, I would really like this flow to look a bit more appealing.

Roadmaps and customer journeys are not that hard to make them look better, but a nurture flow, with all the buts and what ifs, seems to provide me with a real challenge.

Advice on how I can make this nurture flow look a bit prettier, would be greatly appreciated!

dburk · 20th Jun 2014, 12:46 PM

Hi berlin87,

Flowcharts use special shapes to represent different types of actions or steps in a process. These shapes, usually referred to as "standard flowchart symbols" will improve the clarity of your flowchart. Also consider using a unique color for each type of symbol to make like types easy to find in the flow.

Another thing you can do to distinguish different phases of a process is to use distinctly different background colors for each section containing the flowchart symbols that occur within that phase. This makes it easier to find where one phase of a process ends, and another begins.

More tips can be found here:
Traditional vs Modern Flowcharts

berlin87 · 24th Jun 2014, 02:54 AM

Thank you very much, dburk: the addition of background colours and symbols sure do make a difference. Screenshot will follow soon..

19th Jun 2014, 07:32 AM	#1
berlin87 Warrior Member Join Date: 2014 Posts: 22 Thanks: 3 Thanked 0 Times in 0 Posts	My nurture flow looks awful Share on: Hello guru's! Please take a critical look at attached screenshot: you might not be able to read every bit of text, but it should give you an idea of the aesthetic quality of this flow. I know — it's all about the logic behind it, but to make sure that my colleagues get it, I would really like this flow to look a bit more appealing. Roadmaps and customer journeys are not that hard to make them look better, but a nurture flow, with all the buts and what ifs, seems to provide me with a real challenge. Advice on how I can make this nurture flow look a bit prettier, would be greatly appreciated!

20th Jun 2014, 12:46 PM	#2
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: My nurture flow looks awful Share on: Hi berlin87, Flowcharts use special shapes to represent different types of actions or steps in a process. These shapes, usually referred to as "standard flowchart symbols" will improve the clarity of your flowchart. Also consider using a unique color for each type of symbol to make like types easy to find in the flow. Another thing you can do to distinguish different phases of a process is to use distinctly different background colors for each section containing the flowchart symbols that occur within that phase. This makes it easier to find where one phase of a process ends, and another begins. More tips can be found here: Traditional vs Modern Flowcharts
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24th Jun 2014, 02:54 AM	#3
berlin87 Warrior Member Join Date: 2014 Posts: 22 Thanks: 3 Thanked 0 Times in 0 Posts	Re: My nurture flow looks awful Share on: Thank you very much, dburk: the addition of background colours and symbols sure do make a difference. Screenshot will follow soon..