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-   -   Split Test - Which page will win? (https://www.warriorforum.com/conversion-rate-optimization/960859-split-test-page-will-win.html)

yll.me 30th June 2014 02:26 AM

Split Test - Which page will win?
 
I'm split testing 2 landing pages. The test is for layout, content is exactly the same.

Page A:
Marketing Stomp - Everything You Need To Know On How To Make Money Online

Page B:
Marketing Stomp - Everything You Need To Know On How To Make Money Online

Which one will you pick and why?

I will update this post with actual data once I reach the test goal.

hermonk9 30th June 2014 02:47 AM

Re: Split Test - Which page will win?
 
Change the music for something more alive ... the animation is great but sorry I fell asleep from the music i really did not want to see the video :smilies_confused:

and i think it's the same video both i did not seen a different

hermonk9 30th June 2014 03:00 AM

Re: Split Test - Which page will win?
 
If you are talking about sec landing page in your link (Signature)

Marketing Stomp - Everything You Need To Know On How To Make Money Online

So i like that one (the one on your Signature),.... i do like to play with my mouse to see what has to offer to me and not see all in one place.

daskalel 30th June 2014 06:18 AM

Re: Split Test - Which page will win?
 
Quote:

Originally Posted by hermonk9 (Post 9319719)
Change the music for something more alive ... the animation is great but sorry I fell asleep from the music i really did not want to see the video :smilies_confused:

and i think it's the same video both i did not seen a different

Quote:

Originally Posted by hermonk9 (Post 9319719)
Change the music for something more alive ... the animation is great but sorry I fell asleep from the music i really did not want to see the video :smilies_confused:

and i think it's the same video both i did not seen a different

Totally agree !
if you add ANY music, it should be Fun... Exciting music...

Personally, I don't like having a VSL with no voice
(meaning letting the prospects read instead of read it FOR them). 2 reasons:
  1. Intonation (!) - you want them EXCITED, meaning you need to make them so... you have no idea whether the prospect who's reading your sales-messege (VSL) is tired? sick? scared? frustrated? If so, his intonation reading your VSL will be the same...
  2. Attention Grabbing - think about something that is being played "in the background" VS. something that yells "Hey... You ! Have you ever.. .? " with so much excitment and enthusiasm in your voice !

The word "sneak peak" isn't exciting enough as well..
I would rephrase this for people who haven't watched your video (not anyone who opt-in will actually watch your vide) - so give them something exciting !!!!
What will they be getting? (Not as a gift... as a benefit from moving to the next step in your funnel...) What are you going to reveal to them?

Good Luck :-)

RogozRazvan 30th June 2014 07:17 AM

Re: Split Test - Which page will win?
 
For starters, both links go to the same version, A.

Rus Sells 30th June 2014 07:50 AM

Re: Split Test - Which page will win?
 
Yups, you might want to give the second page please or perhaps this is it?

http://yll.me/MarketingStomp/preview/index.html ??

If so I'd go with version A because page visitors don't have to scroll to opt in.

Also I'd remove the affiliate link and just keep the bare essential outbound privacy if that.


Quote:

Originally Posted by RogozRazvan (Post 9320245)
For starters, both links go to the same version, A.


yll.me 30th June 2014 06:01 PM

Re: Split Test - Which page will win?
 
Yes, the video is the same in both pages. Testing the layout first. Thanks for the feedback on the music :-D

yll.me 30th June 2014 06:26 PM

Re: Split Test - Which page will win?
 
Quote:

Originally Posted by daskalel (Post 9320104)
...
The word "sneak peak" isn't exciting enough as well..
I would rephrase this for people who haven't watched your video (not anyone who opt-in will actually watch your vide) - so give them something exciting !!!!
What will they be getting? (Not as a gift... as a benefit from moving to the next step in your funnel...) What are you going to reveal to them?

Thanks for insight. I replaced it for:

Enter your name and email below and discover the 4 Essential Building Blocks of a highly profitable online business.

ATAC 1st July 2014 11:31 AM

Re: Split Test - Which page will win?
 
I am with daskalel
I can't take the video not reading it for me and shut it down before the second slide ...
He is so right about that ...

Call me an idiot but I do not see the difference in them ?

When I do a test I usually test the image or the header text or maybe the form placement .!

I do not even see a difference in either page unless you changed something in the video that I couldn't take because it was annoying ..

Not trying to be rude to you ..Just my honest opinion ...

sethczerepak 1st July 2014 01:06 PM

Re: Split Test - Which page will win?
 
They both look like the same URL to me

Marketing Stomp - Everything You Need To Know On How To Make Money Online

Did I miss something?

yll.me 1st July 2014 10:50 PM

Re: Split Test - Which page will win?
 
Quote:

Originally Posted by sethczerepak (Post 9323770)
....Did I miss something?


No you didn't my mistake. Fixed the urls in the original post and here:

Page A

Page B

hermonk9 1st July 2014 10:52 PM

Re: Split Test - Which page will win?
 
i do like page A i did got good results with roll down page just change the music please!!!! :D

savidge4 2nd July 2014 03:30 AM

Re: Split Test - Which page will win?
 
I would say that A is going to out perform. The panel at right about 55 seconds... "See what Frank Learnt" should be "Learned"

Another interesting test you can run. using layout A, switch the video and the optin box position.

sethczerepak 2nd July 2014 07:55 AM

Re: Split Test - Which page will win?
 
A will win

ppc specialist 7th July 2014 02:52 PM

Re: Split Test - Which page will win?
 
I don't like either page.

IMHO, videos are all the hype, but the lesson I've learned (after thousands of dollars of testing using my boss's CC, not mine) is that nothing beats a catchy headline followed by supporting bullet point statements and a call to action button at the end.

As much as you will hear from everyone that "engagement" is the big thing, I really have yet to see it. People like to skim, not watch stuff.

Golden Formula:

Catchy Headline

BENEFIT - NOT feature
BENEFIT - NOT feature
BENEFIT - NOT feature
BENEFIT - NOT feature

Powerful Call To Action

I think you should try a third variation without the video and just bullet points of the strongest benefits. You will be surprised.


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