Need Your Help With Conversions
 

Hi guys,

I'm getting really frustrated now. I've been running Bing ads campaign in weight loss niche for 5 days. I'm trying to sell weight loss program from clickbank. Here are numbers I'm getting:

Bing ads:
* campaign-level CTR average is 5% - some keywords have 20%+ conversion rates
* I'm getting clicks for anywhere between £0.01 - £0.10 / click

Clickbank product:
* the product received around 1,200 clicks but I've made only 2 sales.
* out of those 1,200 people 56 clicked to order page but only 2 ordered

Why am I not getting more sales? Please help!!!

Re: Need Your Help With Conversions
 

What are visitors landing on? Is it a squeeze page that directs them to the product purchase page, or is it the product purchase page itself?

Are you testing with many different ads, and removing the low performers?

Re: Need Your Help With Conversions
 

Well if i understand correctly, you have spent £60 and made 2 sales, is that correct?

If your product costs £30 then you got your money back and that's a great result if this is your first PPC campaign.

Just test and tweak until you get it profitbable and then scale, you're on the right track. :)

Re: Need Your Help With Conversions
 

How much do you make on each sale? Your PPC campaign is good, but your page isn't

Re: Need Your Help With Conversions
 

how close in message ( as in the message is repeated ) is the text on your click ad vs the landing page?

Are the visitors getting what they expected?

Re: Need Your Help With Conversions
 

You really need to spin the numbers around a bit.

If I have a product I am selling. I get 1200 visitors to my page and only sell 2 there are problems. However... you are adding a step, and steps mean loss. so of the 1200 you have 56 takers. 5% more or less and that in itself is a good solid return. ( If you were selling right there, those would probably be sales )

But you have to flow over to the product page. so of the 56 that have gone there, you have closed 2. That's a 4% close rate, and again that is not bad.

What I would do. I would start on the affiliate product page. ( the final final sales page ) get a understanding of the "Message". I then would go to my ( your ) page, and MATCH the message. You then want to go out to your advertising text, and MATCH the message. Now you are all matchy matchy and through the series the potential conversion is not confused with what they are getting.

And see what happens with that.