[mastersam]

Hi Warriors,

I've been learning lot's about CPA marketing lately but I'm currently stuck. Part of it of course is testing in order to optimize your campaign but I'm confused as to what to test first. Naturally I'd think that I should test my ads (Copy, Images, etc) in order to find the ad with the highest CTR and then test landers & offers in order to obtain the highest converting campaign. However, I've read that people test offers then their creatives (ads) and landing page.

Would anybody be able to clear up what would be the smartest approach to what should come first in testing?

Thanks in advance,

Mastersam