What Can I Improve On My Sales Page?
 

I'm sending paid traffic directly to my sales page. Sending traffic to my squeeze page is too expensive because the leads end up costing too much (about a 10% optin rate).

Please let me know what I can do to improve conversions?

www.TheScienceofGettingRipped.com

Thanks,
Raza

Re: What Can I Improve On My Sales Page?
 

I think now you should also include a video, describing all that is written in that sales copy. You know now people likes to see attractive videos instead of reading long sales pages.

Hope that could help you in maximizing your revenue.

Re: What Can I Improve On My Sales Page?
 

Who is your target customer? It feels too broad and you're not speaking to anyone specifically. If you're going after guys that already working out 5-6 hours a week, good luck. You look really skinny in the photo and most guys reading it will likely be bigger than you. You mention wanting to get jacked and ripped like a pro athlete or movie star, but you don't look like it. So it's a tough sell.

10 pounds in 90 days is great for an advanced lifter, but pretty standard for newbies. The problem is there's nothing to suggest to the advanced guys you're offering anything they haven't heard before.

Compound lifts, eat right, cut down on cardio... there's nothing new here.

What's your USP?

Why should people listen to you over the thousands of other guys in this niche?

Your proof elements need work. You haven't got proof as much as you've got endorsements... a bunch of people saying it's a good book. Where's the before and after photos? Where's the data about how much muscle they've packed on? You've got 1 from a woman who says she lost some weight...who is your audience? Women wanting to lose fat or guys wanting to put on muscle? If I'm a hardcore lifter I don't care how your program helped some fat chick lose some weight, I want to see photos showing how jacked and shredded other guys got using the product.

If you're only getting 10% optin for the squeeze page, I can't see this sales page turning a profit using paid traffic.

Re: What Can I Improve On My Sales Page?
 

Tim,

That's amazing feedback. There are definitely things I need to work on. I'm thinking of focusing on fat loss... not building muscle - yet.

Before and after pics are incredibly tough to get, so in lieu of that, is there anything else I could do to tighten my copy up?

Thanks again. You obviously know what you're talking about.

Raza

Re: What Can I Improve On My Sales Page?
 

Good points all around.

One thing that really stood out to me was the "Warning: This Is NOT For You If:" section.
I'd reframe each of the points, if not remove this section altogether, as they create heavy resistance.

For example, instead of "You’re not willing to change the way you eat," I'd try something like, "You insist on starvation diets and weight loss fads." It's not my best, but I hope you see my point.

I'd also move up the guarantee.

Re: What Can I Improve On My Sales Page?
 

Hello Raza,

I suggest you to try some kind of exit-intent popup system. It does magic with conversions and opt-in rates, really.

What is exit-intent popup? Take a look:
Basically it is for eCommerce, but it can be used on blogs or single sales pages as well to recover abandoning visitors. It is highly customizable, so it can fit for anything.

Bests,
Hantoren

Re: What Can I Improve On My Sales Page?
 

your sales page seems far too long and a lot of people can't be bothered reading through all of that material, i would add an opt in page to build your list too.

Re: What Can I Improve On My Sales Page?
 

What were you offering on your opt-in page? Because that is super important.

The perceived value and the real value of what you offer as a lead magnet will ultimate determine the success or failure of your lead generation efforts.

Try reverse engineering your lead funnel to see what could be the cause of the high cost per lead: Traffic? Your Offer (Lead magnet)? Your lead capture landing page? Your Follow-up sequence?

Good Luck
Peekay