Tommyg123

Hi everyone,

I haven't gone live with my website yet, but its getting closer.

I have an ebook and video course. Initially I was going to use PPC to drive traffic to my site, but seeing as my 2 products are $45 and $100 i figured PPC would be too expensive (especially seeing as adwords want about $3 per click) I would need a phenomenal conversion rate to cover advertising costs I would have thought.

So am writing a blog as well and will try and get my articles in some prominent places to build authenticity and hopefully build some free traffic.... assume that is a decent plan?

Just wondering what I can expect as a good conversion rate? Im prepared to put some money in to this, hence I was going to go the advertised route. But the costs don't add up and I like my article/blog plan. But its going to be slow to build the traffic up I imagine.

Hence I wanted to know what a good conversion rate would be. I guess it shouldn't be too hard to get 100 people a day to my site in a few months *crosses fingers and toes* and if 1 or 2 people buy a day thats a decent start I guess. But if I am going to need to wait a year before I sell 1 a day with 1000 views then this is going to be a pretty frustrating process.

Thanks all

lerozk

It is impossible to predict CR of your site without knowing your niche, your site's UX/UI, quality of traffic you will buy (even through PPC you can get quite different quality, depends on keywords you will use), and demand of your product. Usually you can expect conversion rate in range between 2 and 5 %, but it is very relative forecast.

jamesfreddyc

Well, if it were easy then everyone would be rich and there wouldn't be bums out in the streets.

I don't have an exact number to give you because it is based on so many different factors that it's simply impossible to answer. Most I think will tell you to test with small budgets, find what works, then scale up what works. I certainly wouldn't throw a bunch of cash at it and run blindly.

Maybe take a bit of time to search and read the material here, there's a ton of it. Find out exactly the things it takes to sell a widget online, the systems and approaches will vary greatly. You will just have to weed out all of the crappy Make Money Online stuff to get to real business development.

Tommyg123

Of course I realise there is no exact answer. Just fancied some ball park figures and people to share some of their experiences 1% 10% 5%? It seems 1-2% is the base to aim for and with work get up to 4%.

Nelsonbtidwell

According to ways articles on conversion rate average conversion rates is 2.5% to 3% .If you are achieving more upto 5% then this is among high rate you can achieve .

http://www.onlypro24.com/

LucidWebMarketing

A good conversion rate is one that allows you to make a profit.

You can improve it by making sure your traffic is very relevant. If your keywords are irrelevant, you'll get more unqualified traffic and that will lower your CR.

You can try to improve and make your offer more attractive.

If the keywords you are targeting are $3 and you make $50 for each sale, to break-even you need to have a sale every 16.7 visitors which is a 6% conversion rate. Higher of course to start making an actual profit. It may seem like a tall order right now but is doable.

Of course, when Google says the keywords are $3, that's an estimate and based on average ad quality. Improve quality and you will pay less.

Do all three well - focused keywords, high ad quality and great sales pitch on landing page - and you will be successful. You could have a 10% CR or even more.

dburk

Hi Tommyg123,

A key concept of marketing is market segmentation. The way you typically achieve market segmentation with PPC is by keyword segmentation. If you setup a well organized PPC campaign and test many keyword segments you will find that many will likely have much lower than the $3.00 per click cost, and some will also have higher than average conversions rates as well. Once you have some test data you will find those gems easy to spot and you can then pour you advertising budget where it makes a profit.

The key to success is to manage bids at the keyword level. Once you have real data you will be able to see the Value per click on each keyword, and can simply adjust the max CPC bid to equal value per click and you are already at break-even or better. After a few rounds of optimization you should be in a very profitable campaign, or you will at least know what the problem is and can then work on fixing it.

This is a bit over-simplified of course but it gives you the general idea and you can learn the nitty-gritty details as you go.

* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com

CorrineMartin

Obviously none of us can predict it 100% sure but I happen to have products between $47-$97 price range and for well over 1 and a half year, I have been getting 3.5% to 4% so far on complete cold traffic..

But again, you may have completely different results! Good luck man..

Tommyg123

Thanks CorrineMartin. Out of interest is that issuing free traffic or paid?

I'm guessing paid traffic converts better but struggling to see how I would break even using PPC and the like with a $47 to $99 product.

dburk

Hi Tommyg123,

You can not only break even using PPC on products in that price range, you can make a tidy profit provided the following is true:

• Your product quality and selling prices are comparable to your competitors
• Your profit margins are as good or better than competitors
• You manage your ad campaigns as well or better than competitors

PPC advertising is based on a competitive auction, so the cost per click prices are only bid as high as they can be while still earning a decent profit for the entity that is bidding. The only reason it wouldn't be profitable for you too, is that your competitors have an unfair competitive advantage and/or a better marketing strategy.

PPC is one of the few advertising methods that virtually assure success for anyone with a decent product/service, good profit margins, and reasonable solid marketing skills.

* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com