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-   -   Why aren't I making any conversions?? (https://www.warriorforum.com/conversion-rate-optimization/980746-why-arent-i-making-any-conversions.html)

MichaelChief 14th August 2014 08:24 PM

Why aren't I making any conversions??
 
With all factors considered, I should theoretically be getting a buttload of conversions.

1. I'm only selling my ebook on a forum that I have been a trusted moderator on for years and have an excellent reputation on.
2. People in that community constantly say good things about me and my posts.
3. The front-end price point is low ($9).

Therefore I was expecting about a 10% conversion rate but so far after about 140 views I've had nothing. What's going on here?

My main post with the most views (about 100 unique) is here:
#1 PUA Forum - Become The Ultimate Pick Up Artist

On other parts of the site, my forum signature has a link to a split test that goes to either one of these sales pages, with about 20 unique views to each so far:
1. Attraction Arsenal | Chief's PUA Blog
2. Attraction Arsenal (letter) | Chief's PUA Blog

What's going on here? Should I lower my front-end price point?

dannyisonline 15th August 2014 01:20 AM

Re: Why aren't I making any conversions??
 
I read an article months ago when I was also having a hard time getting high conversion rates. Maybe this article can answer your questions too.

I guess it's not enough that they give you good reviews, the fact that they're not doing anything after visiting your site means you lack something and I think that's the value of your product. People should feel that even though it's cost is very low, it's worth their money. Read this article from Google AdWords.

I hope I have helped you with this.... and Google's answer too.

lerozk 15th August 2014 08:10 AM

Re: Why aren't I making any conversions??
 
You have only 140 views of first and 20 for second and third, am I right? It is too little amount to make any decisions yet.
Anyway, all of your pages need to be fully reoptimized.
Advice number one - if you are selling product for picking up girls, why don't I see any girls on your LPs? Put some cute girls, man! ;)

helpandinfo 15th August 2014 08:18 AM

Re: Why aren't I making any conversions??
 
I agree with lerozk.
You have too little data to make any serious judgements on.

Sometimes if the price point is too low that can make your product look "not worth much"

The guy who makes a lot of noise and money with his dating product is Eben Pagan (aka David DeAngelo). I think you should take look at his dating product and many pick up some tips.
Here it is: Official Double Your Dating | David DeAngelo's Double Your Dating

Good luck!

50cali8er 17th August 2014 11:26 AM

Re: Why aren't I making any conversions??
 
This is the topic what pops up everywhere in internet, so you need to stand out from the crowd.

Consider making a video on how your techniques work or something to really stand out. I think you could find inspiration here: https://www.youtube.com/user/SimplePickup

Also your e-book cover is not that trustworthy. It has a blonde girl, but it feels so stocky image. Make it more trustworthy or maybe consider giving away free chapter so they know what they are buying. :)

Also you don't have any social feedback on people actually reading that book.

loprox 17th August 2014 10:35 PM

Re: Why aren't I making any conversions??
 
You don't have enough traffic to make a definite decision on conversion.
Try webinar marketing it's definitely something that may work for you better than this sales page.
If your audience is as captive as you say they are, they'll definitely be interested in your webinar and you can close sales at the end of it.

Msg me if you want to discuss further, I have have some good material for you if you want to try this.

savidge4 18th August 2014 01:24 AM

Re: Why aren't I making any conversions??
 
I can tell you that I personally have a forum or 2. When I introduce a product, I get a pretty much instant response.

You need to find a way to talk down less and build the confidence that your product is going to produce results. Your current text simply implies or suggests to many points for objection. Basically it almost sounds desperate... and that wont get you laid, or sell product.

you need to separate the information that you provide on the forum from the product you are selling. Why would I buy a product on a subject you have been sharing in this forum for years? - the answer here is telling your audience.. This system is what works for "ME". In the years that I have been on this forum I have shared pieces of this system. a piece here.. a piece there. There is a progression with my system Steps to take and an order to take them. This product takes all of this and puts it in order. It fills in many gaps that I have never shared here before.

I am sure you get the idea.

You need to lay in more to the fact this is an exclusive offer to forum members only. When the product is release to the public, this thread will be removed. create the urgency. Develop the fact that you are there for support. "I am here for you"

one more thing... The moment you think you need to lower your price... again that is desperation. Game up

lerxtjr 18th August 2014 02:35 PM

Re: Why aren't I making any conversions??
 
Reading through these suggestions, they're all good. Something additional came to mind. I was told by a reputable source last week that one of the main players in the payment gateway arena is reporting "substantially lower sales transactions across the board."

Reading that, you could do two things by either 1) figuring you are just one of the bunch and therefore justify your lack of sales and readjust your sales expectations to be lower or 2) get all fired up and completely consumed with bringing even more eyeballs to your offer...knowing full well you have THE product that simply must get in peoples' hands.

All a matter of mindset when it comes down to it.

CorrineMartin 21st August 2014 04:18 AM

Re: Why aren't I making any conversions??
 
As it's said above, 140 or so raw clicks is just not gonna give you a clear and final indication..

Normally I personally average 5% to 6% conversions on total cold traffic with $17-$27 price point..

What's your product is priced at?

bigborker 21st August 2014 04:30 AM

Re: Why aren't I making any conversions??
 
I checked your landing pages and they just don't look like they would convert.

Too much text - not enough imagery, and the page design is just unfocused (comes across as unreliable).

The example provided by user:helpandinfo has pictures of hot girls, focused bullet points, and a video that really makes the product look authoritative.

I also agree the book cover doesn't seem effective: you want to sell this to guys who are trying to figure out how to talk to women - they are inherently afraid of women: and you have a picture of a chick holding a weapon!

You also might try a less direct "BUY NOW" approach, and give away a FREE sample chapter or a piece of free advice in exchange for an email address: then followup with some free pointer emails, and give away 1 or 2 secrets in each of those emails...

THEN you've got your buyers buttered up, believing in your methods, and dying to get the full scoop on your secrets: heck, at that point you could RAISE the price of your product and probably get more buyers.


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