RN degree site not converting

unifiedac · 31st Aug 2014, 07:23 PM

I've got a registered nurse site that connects students with RN degree programs. The site has approximately 600 unique visitors per month. A conversion is completed when a visitor clicks the "Request Info" button for one of the school listings and fills out their information.

In general conversions for my sites are low, between 1-3%, but this site takes the cake at 0.5%. I've had 10 conversions for 2,200 unique visitors over the last six months. =\

I was working with another Warrior who gave me some tips regarding the design and I did a full makeover, which didn't help at all. I'm looking for any insight into how I can improve performance. Thanks!

peekay · 1st Sep 2014, 02:40 AM

What is the site url?

unifiedac · 12th Sep 2014, 12:40 PM

Hello, here it is:

rn-colleges.com

TrafficExpert · 12th Sep 2014, 08:37 PM

Where is the traffic coming from?

What does your ad say?

From looking at the LP It lacks a very important element. A strong headline. In fact when I got to your LP i waited for a few seconds for something else to load because there really is nothing to tell me where I am and what I can do here. Just "find a school now".

So without knowing more about where the traffic is coming from or what the ad says. The only thing I can suggest for now is get a headline up with a strong benefit and get them to take action.

31st Aug 2014, 07:23 PM	#1
unifiedac CEO, B & L Marketing Join Date: 2012 Location: California Posts: 181 Thanks: 28 Thanked 65 Times in 48 Posts	RN degree site not converting Share on: I've got a registered nurse site that connects students with RN degree programs. The site has approximately 600 unique visitors per month. A conversion is completed when a visitor clicks the "Request Info" button for one of the school listings and fills out their information. In general conversions for my sites are low, between 1-3%, but this site takes the cake at 0.5%. I've had 10 conversions for 2,200 unique visitors over the last six months. =\ I was working with another Warrior who gave me some tips regarding the design and I did a full makeover, which didn't help at all. I'm looking for any insight into how I can improve performance. Thanks!
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1st Sep 2014, 02:40 AM	#2
peekay HyperActive Warrior Join Date: 2010 Posts: 106 Thanks: 0 Thanked 31 Times in 19 Posts	Re: RN degree site not converting Share on: What is the site url?
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12th Sep 2014, 12:40 PM	#3
unifiedac CEO, B & L Marketing Join Date: 2012 Location: California Posts: 181 Thanks: 28 Thanked 65 Times in 48 Posts	Re: RN degree site not converting Share on: Hello, here it is: rn-colleges.com
	-== Online Marketing Blog ==-

12th Sep 2014, 08:37 PM	#4
TrafficExpert PPC Advertising Expert Join Date: 2014 Posts: 42 Thanks: 1 Thanked 32 Times in 14 Posts	Re: RN degree site not converting Share on: Where is the traffic coming from? What does your ad say? From looking at the LP It lacks a very important element. A strong headline. In fact when I got to your LP i waited for a few seconds for something else to load because there really is nothing to tell me where I am and what I can do here. Just "find a school now". So without knowing more about where the traffic is coming from or what the ad says. The only thing I can suggest for now is get a headline up with a strong benefit and get them to take action.