[pmcfitnes]

Hi all,

I recently ran a solo ad on my opt in page at PM Consulting

I am trying to get opt ins in the health and fitness niche. I got a 7.2% ctr and wanted it to be higher. I heard at around 30% was a realistic rate.

Any suggestions?

Thanks

[Raydal]

Here are some pointers that may help:

1. "Reverse print" (white against black background) is very difficult to read
so you should change this.

2. Your headline and the first bullet point are the same, why not make them different
since you only have 3 bullet points.

3. You are in a very competitive niche so you have to be DIFFERENT and use a
lot of curiosity for your bullet point. This means that you have to be more
SPECIFIC than saying "free content each week". What is this content about?
How can it help your prospect?

4. Use benefit-laden words: "Free pdf" is not a benefit.

-Ray Edwards

[savidge4]

First off.. have to agree loose the black background it has been proven time and again that white backgrounds work the best. The actual layout of the page.. that gap at the top of the page, loose it. your top line of text should be 70 to 80px off the Top.

I think you are a bit confused with what you are offering with what you will be providing. You are offering a "Free PDF" that is going to tell me the secret to losing belly fat. You are NOT offering a weekly e-mail, that is what is given in exchange for what is being offered; the FREE PDF.

Your bullet points should reference the OFFER only. What will the learn in this PDF. bang 1 2 3 some quick clues. Give us your e-mail and you will have all the answers in minutes.

Hope that Helps!

[pmcfitnes]

Thanks for all your advice guys - really appreciate it!

Thanks again,

Paul

[savidge4]

if you added this code:

#container {
        margin: auto;
 }

That would loose the gap at the top for you, and there would be no scroll bar

Originally Posted by pmcfitnes

Thanks for all your advice guys - really appreciate it!

Thanks again,

Paul

[AnthonyCapetola]

Needs a full re-work and professional makeover. Why not just create a nice wordpress site and provide content freely to rank organically? Then you can begin targeted advertising in social media (for starters) to attract users to the blog.

Apply an email/newsletter signup to the site and track it as a "Goal" in Google Analytics. People are too wary of spamming and I can't remember the last time I actually read an email that wasn't from my co-workers.