GOOGLE ANNOUNCES AUTO-UPGRADE PERIOD FOR GOOGLE SHOPPING

AnthonyCapetola · 4th Sep 2014, 12:26 PM

On August 21st, the Google AdWords team sent out a kind reminder on the full switch from PLA’s to Google Shopping Campaigns. Today, September 2nd, marks the first day of the first phase of the phasing out of the former PLA’s. We hope that everyone has taken the important steps over the course of the past few months to begin switching over to Shopping Campaigns. If you haven’t then here are some of the important notes to take stock of directly from the Google AdWords Team. An important reminder: Although Google has an “upgrade tool” available for Google Shopping even Google recommends recreating and re-optimizing Google Shopping Campaigns manually.

AdWords Labels & AdWords Grouping will not be available for Google Shopping Campaigns. If you so choose, you may recreate those by using Custom Labels. Custom Labels have limited use but could best serve to track low stock inventories or possibly clearance sale items. A new Shopping campaign will utilize your data feed’s attributes such as Brand or Product ID for segmenting new campaigns. Custom Labels 3 & 4 serve special purposes and using the Upgrade Tool could cause errors in regards to their use.

Regardless if you wait for the auto-upgrade or not there will more than likely be a period of time (several hours) where an old PLA campaign and Shopping campaign are both not serving any ads.

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4th Sep 2014, 12:26 PM	#1
AnthonyCapetola Google Certified Partner Join Date: 2014 Location: New York Posts: 172 Thanks: 2 Thanked 27 Times in 25 Posts	GOOGLE ANNOUNCES AUTO-UPGRADE PERIOD FOR GOOGLE SHOPPING Share on: On August 21st, the Google AdWords team sent out a kind reminder on the full switch from PLA’s to Google Shopping Campaigns. Today, September 2nd, marks the first day of the first phase of the phasing out of the former PLA’s. We hope that everyone has taken the important steps over the course of the past few months to begin switching over to Shopping Campaigns. If you haven’t then here are some of the important notes to take stock of directly from the Google AdWords Team. An important reminder: Although Google has an “upgrade tool” available for Google Shopping even Google recommends recreating and re-optimizing Google Shopping Campaigns manually. AdWords Labels & AdWords Grouping will not be available for Google Shopping Campaigns. If you so choose, you may recreate those by using Custom Labels. Custom Labels have limited use but could best serve to track low stock inventories or possibly clearance sale items. A new Shopping campaign will utilize your data feed’s attributes such as Brand or Product ID for segmenting new campaigns. Custom Labels 3 & 4 serve special purposes and using the Upgrade Tool could cause errors in regards to their use. Regardless if you wait for the auto-upgrade or not there will more than likely be a period of time (several hours) where an old PLA campaign and Shopping campaign are both not serving any ads. READ MORE
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