New Google Analytics benchmarking reports helpful?
 

Just a question on the new release of the google analytics benchmarking tool. How can we make sure to utilise it the best way?
In this post they explain which benefits it has.

Would be happy to receive some comments...

Re: New Google Analytics benchmarking reports helpful?
 

I have actually been testing this for a while now. As a broad spectrum marketer it does give you some insight in areas that you can work on, and in fact some areas you are able to spend less time on.

once you understand specifically what it is showing you, I have been using it more in the fashion of time management and determining areas that may need more focus. Once more people start "sharing" information the use of this tool will only be greater.