goofy conversion rate
 

One of my sites has a goofy conversion rate and it has been like this since I put up the site. Most of my traffic is paid but what happens is I might sell a good bit one week then the next week with about the same amount of traffic I might sell one tenth of what I did the week before.

Some weeks I may sell a ton on monday then nothing the rest of the week and my sales are always like this being all over the map. This site has been doing this for about 6 months and some months I make good money and others I make break even. Does anyone else have this happen and what is going through the minds of the visitors which should be very targeted traffic.

So I don't get why the same kind of targeted traffic buys one week and not the next.