The death of landing pages and LeadPages for conversions

banwork · 27th Sep 2014, 01:36 PM

What role do you think landing pages have in the future of conversion optimization?

Do you use a landing page, squeeze page, or LeadPages? I used them a lot for a year but now with my subscription coming up for renewal, I find LeadPages to be more of a hassle than an asset. I say that because the effectiveness of all LeadPages seems to be dropping rapidly as they are not "new" any more. By now, you have probably seen 10 if not a 100 LeadPages and I at least have become burnt on out them. On top of that, my data shows LeadPages, landing pages, and squeeze pages most of the time are not good for building long term relationships with the kind of people you want interacting with your business. The model of "give me your email for a free report" is never something I engaged with personally and it seems most people are having less interest in it.

Why would I want to give you my email to get something I can have totally free on someone else's website? LeadPages seems to have sped up the rate at which landing pages and squeeze pages burn out. I never interact with anyone using a squeeze page because they do not give me any value first. The only people and companies I interact with are those giving me every bit of information totally free.

I think this might be the future because it is working really good for me. I removed all of my squeeze pages, LeadPages, and landing pages. My website now gives great content and I offer the chance for people to ask questions. If they want me to ask one via email, they have to share and confirm their email to get an answer. This feels like a good business model for a future because it works with fewer really easy conversions as opposed to larger lists with more spam complaints and less genuine users.

What role do you think landing pages have in the future of conversion optimization?

Raydal · 27th Sep 2014, 06:24 PM

Originally Posted by banwork

My website now gives great content and I offer the chance for people to ask questions. If they want me to ask one via email, they have to share and confirm their email to get an answer. This feels like a good business model for a future because it works with fewer really easy conversions as opposed to larger lists with more spam complaints and less genuine users.

Giving value first does work and is a great marketing model. You are getting
the "gold" upfront rather than sifting through the rocks to get the gold. The
only place where this model breaks down is if the prospect doesn't come
back to you because he loses your information. This is where lead pages
and having the person's information helps a great deal.

But like every other type of advertisement, there is a point where ad blindness
steps in and a strategy doesn't work as well anymore.

BTW, I signed up for your YouTube channel because I got a lot of value
from your videos, so your strategy worked on me.

-Ray Edwards

ewenmack · 28th Sep 2014, 02:36 AM

Here's 2 articles with examples of offers in exchange for emails,
so you can go beyond the obvious...

Lead Magnets | 9 Lead Magnet Ideas and Examples

Lead Magnets: Email List Building on Steroids

Best,
Doctor E. Vile

henriduf · 29th Sep 2014, 11:59 AM

I do think that landing pages was never useful.

Today, people don't want to navigate from a landing page to reach a product or service purchase page.

Today, people want to find the purchase page one click away from google. If they don't find what they look for, they will click on backward button and they will click on one other result in google.

Also, a landing page is a google juice leakage.

Perhaps in the late 90ties we liked to browse the internet. Now, they want everything right from Google search results.

SDsurfer · 29th Sep 2014, 10:04 PM

I personally hate LeadPages, but that's just because it's so hard to customize. It lets you turn things on or off, and that's about it. I like more control over what goes where. But I don't necessarily think having a squeeze page that offers a free report (especially if it's the only way to get that particular report) is a bad thing. People still fill them in. I think we're moving away from that model, but I don't think it's obsolete just yet. LeadPages, however... just let me CUSTOMIZE more. PLEASE.

Jarvis Edwards · 2nd Oct 2014, 02:14 PM

Originally Posted by henriduf

I do think that landing pages was never useful.

Today, people don't want to navigate from a landing page to reach a product or service purchase page.

Today, people want to find the purchase page one click away from google. If they don't find what they look for, they will click on backward button and they will click on one other result in google.

Also, a landing page is a google juice leakage.

Perhaps in the late 90ties we liked to browse the internet. Now, they want everything right from Google search results.

Sorry, but Google is not the only traffic source out there!

Badassbro · 3rd Oct 2014, 12:49 PM

Doens't really matter because something will always work..

I am using optimizepress & leadpages for years now and I haven't seen the decline you're talking about.

I also never give them a "free report" or any of that stuff.

I have lead pages for every specific problem in my market.

Works very well for me.

markwilson4074 · 13th Oct 2014, 08:09 PM

Originally Posted by Jarvis Edwards

Sorry, but Google is not the only traffic source out there!

Absolutely.

We have a plethora of alternate traffic sources, which are ample to supply targeted leads "on-demand".

Stop Byte · 14th Oct 2014, 03:27 PM

A nicely worded landed page works but I don't use them I send people to my home page

chris00129 · 16th Oct 2014, 11:01 AM

When you state "Why would I want to give you my email to get something I can have totally free on someone else's website? " I totally agree with this. I think the ones that do it right are the ones that develop a study or in-depth article with all original stuff that you can only get by signing up.

Yes, maybe something similar is out there but nothing that matches it dead on or even close has the info broken down.

chris00129 · 16th Oct 2014, 11:03 AM

Originally Posted by Stop Byte

A nicely worded landed page works but I don't use them I send people to my home page

I think the importance of a landing page though is focusing on ONE call to action. The home pages have a lot going on and really you can't drive your readers to one call.

Just off hand, did you test landing pages and didn't see a good return?

NickWebTrafficLounge · 17th Oct 2014, 05:37 AM

You make some good points about Leadpages being used so much that some of them lose their effectiveness.

Like lots of people using the Template with the woman looking at the opt-in box...

Having said that, direct response marketing and capturing leads still works very well for me, and I don't really see the alternative. But I do think we need to be smarter about the pre-frame before asking for the email, and I think something like "native advertising" is a good way to do this.

LP Copywriter · 21st Oct 2014, 09:45 AM

It seems like what you're advocating is content marketing, but I don't see why it and direct response need to be mutually exclusive. In fact, some of the most effective campaigns combine the two.

We can't be using the same landing pages we were using 5 years ago. Heck, even a year ago. Customer standards demand more now, but the landing page is nowhere near death.

I have no experience with LeadPages, so I can't speak on that, but landing pages and the actionable data they generate are still highly valuable.

This gives me a great idea for a blog post!

ibugu · 21st Oct 2014, 10:02 AM

Free seekers only fill up my valuable auto-responder slots with worthless contacts.
Gotta filter them out somehow, and lead pages fit my 80-20 profile.
It also helps keep Google at arms length.

27th Sep 2014, 01:36 PM	#1
banwork Teacher War Room Member Join Date: 2013 Location: Saint Petersburg, FL Posts: 505 Thanks: 75 Thanked 301 Times in 142 Posts Blog Entries: 1	The death of landing pages and LeadPages for conversions Share on: What role do you think landing pages have in the future of conversion optimization? Do you use a landing page, squeeze page, or LeadPages? I used them a lot for a year but now with my subscription coming up for renewal, I find LeadPages to be more of a hassle than an asset. I say that because the effectiveness of all LeadPages seems to be dropping rapidly as they are not "new" any more. By now, you have probably seen 10 if not a 100 LeadPages and I at least have become burnt on out them. On top of that, my data shows LeadPages, landing pages, and squeeze pages most of the time are not good for building long term relationships with the kind of people you want interacting with your business. The model of "give me your email for a free report" is never something I engaged with personally and it seems most people are having less interest in it. Why would I want to give you my email to get something I can have totally free on someone else's website? LeadPages seems to have sped up the rate at which landing pages and squeeze pages burn out. I never interact with anyone using a squeeze page because they do not give me any value first. The only people and companies I interact with are those giving me every bit of information totally free. I think this might be the future because it is working really good for me. I removed all of my squeeze pages, LeadPages, and landing pages. My website now gives great content and I offer the chance for people to ask questions. If they want me to ask one via email, they have to share and confirm their email to get an answer. This feels like a good business model for a future because it works with fewer really easy conversions as opposed to larger lists with more spam complaints and less genuine users. What role do you think landing pages have in the future of conversion optimization?
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28th Sep 2014, 02:36 AM	#3
ewenmack VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand Posts: 6,620 Thanks: 3,448 Thanked 6,446 Times in 2,868 Posts	Re: The death of landing pages and LeadPages for conversions Share on: Here's 2 articles with examples of offers in exchange for emails, so you can go beyond the obvious... Lead Magnets \| 9 Lead Magnet Ideas and Examples Lead Magnets: Email List Building on Steroids Best, Doctor E. Vile

29th Sep 2014, 11:59 AM	#4
henriduf Warrior Member Join Date: 2012 Posts: 7 Thanks: 1 Thanked 0 Times in 0 Posts	Re: The death of landing pages and LeadPages for conversions Share on: I do think that landing pages was never useful. Today, people don't want to navigate from a landing page to reach a product or service purchase page. Today, people want to find the purchase page one click away from google. If they don't find what they look for, they will click on backward button and they will click on one other result in google. Also, a landing page is a google juice leakage. Perhaps in the late 90ties we liked to browse the internet. Now, they want everything right from Google search results.

29th Sep 2014, 10:04 PM	#5
SDsurfer Warrior Surfer Chick Join Date: 2014 Location: San Diego Posts: 95 Thanks: 7 Thanked 28 Times in 24 Posts	Re: The death of landing pages and LeadPages for conversions Share on: I personally hate LeadPages, but that's just because it's so hard to customize. It lets you turn things on or off, and that's about it. I like more control over what goes where. But I don't necessarily think having a squeeze page that offers a free report (especially if it's the only way to get that particular report) is a bad thing. People still fill them in. I think we're moving away from that model, but I don't think it's obsolete just yet. LeadPages, however... just let me CUSTOMIZE more. PLEASE.

3rd Oct 2014, 12:49 PM	#7
Badassbro Badass Member Join Date: 2014 Location: Germany Posts: 53 Thanks: 2 Thanked 20 Times in 14 Posts Blog Entries: 1	Re: The death of landing pages and LeadPages for conversions Share on: Doens't really matter because something will always work.. I am using optimizepress & leadpages for years now and I haven't seen the decline you're talking about. I also never give them a "free report" or any of that stuff. I have lead pages for every specific problem in my market. Works very well for me.
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14th Oct 2014, 03:27 PM	#9
Stop Byte Active Warrior Join Date: 2014 Posts: 38 Thanks: 6 Thanked 4 Times in 4 Posts	Re: The death of landing pages and LeadPages for conversions Share on: A nicely worded landed page works but I don't use them I send people to my home page
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16th Oct 2014, 11:01 AM	#10
chris00129 Active Warrior Join Date: 2011 Location: Michigan Posts: 51 Thanks: 12 Thanked 5 Times in 4 Posts	Re: The death of landing pages and LeadPages for conversions Share on: When you state "Why would I want to give you my email to get something I can have totally free on someone else's website? " I totally agree with this. I think the ones that do it right are the ones that develop a study or in-depth article with all original stuff that you can only get by signing up. Yes, maybe something similar is out there but nothing that matches it dead on or even close has the info broken down.
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17th Oct 2014, 05:37 AM	#12
NickWebTrafficLounge Active Warrior Join Date: 2013 Location: Nottingham, UK Posts: 38 Thanks: 15 Thanked 10 Times in 9 Posts	Re: The death of landing pages and LeadPages for conversions Share on: You make some good points about Leadpages being used so much that some of them lose their effectiveness. Like lots of people using the Template with the woman looking at the opt-in box... Having said that, direct response marketing and capturing leads still works very well for me, and I don't really see the alternative. But I do think we need to be smarter about the pre-frame before asking for the email, and I think something like "native advertising" is a good way to do this.
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21st Oct 2014, 09:45 AM	#13
LP Copywriter HyperActive Warrior Join Date: 2010 Posts: 132 Thanks: 9 Thanked 33 Times in 22 Posts	Re: The death of landing pages and LeadPages for conversions Share on: It seems like what you're advocating is content marketing, but I don't see why it and direct response need to be mutually exclusive. In fact, some of the most effective campaigns combine the two. We can't be using the same landing pages we were using 5 years ago. Heck, even a year ago. Customer standards demand more now, but the landing page is nowhere near death. I have no experience with LeadPages, so I can't speak on that, but landing pages and the actionable data they generate are still highly valuable. This gives me a great idea for a blog post!
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21st Oct 2014, 10:02 AM	#14
ibugu Active Warrior Join Date: 2012 Posts: 33 Thanks: 10 Thanked 5 Times in 5 Posts	Re: The death of landing pages and LeadPages for conversions Share on: Free seekers only fill up my valuable auto-responder slots with worthless contacts. Gotta filter them out somehow, and lead pages fit my 80-20 profile. It also helps keep Google at arms length.
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