How can I increase conversion rates?
 

Hey guys, I'm running traffic on POF and I have MULTIPLE ads with CTR's higher than .5%, and an average Landing Page CTR of 65%. These stats are great, but for some reason I'm not getting many conversions, only around 2%-3%. I've tried swapping different offers in but it didn't help. I'm convinced I need to change my lander to warm them up more to the offer. What are some ways I can do this?

Re: How can I increase conversion rates?
 

I have zero experience with POF, but based on your post, I would say your problem is a targeting issue. With all the targeting options available to reach your demographic on POF, that would be the first thing I'd try to tackle. Then after you've narrowly defined your audience, start working on optimizing your ads/landing pages.

Are you using tracking to get an idea of who's clicking your ads? For example, a good percentage of the clicks just could be competition checking out your ads, or people who are known to click lots of ads in POF.

I know there is a setting in POF where you can target people by how many ads they click on or don't click when they are logged in.

Re: How can I increase conversion rates?
 

I am not sure what your landing pages look like or what offers you are promoting, so it is hard to give solid input without seeing and knowing that, but for example if you are promoting dating sites then you need to create pages that have photos of attractive real looking singles that entice the user, and get them in the clicking motion. Like for example: there are 483 lonely singles 20 miles radius of (visitors area, use a geo script) that are looking for males between the ages of (the age demographic you are targeting). Are you attracted to blondes or brunettes> Yes / No, Are you willing to meet a member at moments notice> Yes / No... etc. Once you entice them, and get them in the clicking motion, and you close it with final closer statement and click through button then they are already in clicking mode so once they get to the offer landing page they more opt to continue and join as they are already enticed and already went through the pre-sell joining process. You also need to test different targeting features on POF, and different landing pages, photos, pre-sell questions, offers etc till you find what works. Along with that you need solid offers that actually convert, and convert well for what you are targeting, 2%-3% is terrible conversion rates for any offer if you are using pre-sell landers. And if you are not using pre-sell landers and are direct linking then STOP, as direct linking is not the way the to go as you will get considerably higher conversion rates with pre-sell landers.

Re: How can I increase conversion rates?
 

can we see some of the examples?

Re: How can I increase conversion rates?
 

Without example, we can not analyze Conversion Rate of the website. And also can not suggest to improve it.

Re: How can I increase conversion rates?
 

I had an average time spent on one of my websites of 32 minutes but no conversion at all, I used a pop up directing people to the sales page and boom!

Re: How can I increase conversion rates?
 

The fact tht you're getting clicks means you're offer is getting eyeballs.

So if they are seeing your offer and yet no one is converting, it can only be these things:

You have a weak offer.
Your page does not fully tell them what's in it for them.
Poor CTA (call to action). It should explain what they need to do next. In fact this alone will make them click that continue button.

I could add a little more but based on your problem, those are the things you need to focus on

Re: How can I increase conversion rates?
 

Target everything better. It depends on your offer though but I'm willing to bet 90% of all people found on POF are not interested in what you have to sell.

Re: How can I increase conversion rates?
 

Definately targeting. At the landing page you wish you receive targeted traffic and visitors who are likely interested in the product...in order to get conversion...usually is less like 14% from a 1000 ratio

Re: How can I increase conversion rates?
 

Understand better who you are selling to. Describe your target in a sentence, like, if you were promoting an IM related guide, you should describe your target like: John is frustrated by his daily job and has dreams of breacking out on his own.

I hope you got the point

Darius Vaduva

Re: How can I increase conversion rates?
 

Yes, take your LPs and split test different offers, headlines and CTAs. Pick winners, weed out losers. Keep moving in a positive direction. Use something that gives you real analytics like Visual Optimizer or Optimizely etc. It is surprising what even things like a 1.6% improvement can deliver.

Re: How can I increase conversion rates?
 

It's better to have exit popup in landing page. Sometimes it can bring your conversion rate a little high.
People always love some spacial offer for them and exit popup can do that.