I love Copywriting because I love lying

by The Copy Nazi Banned
5 replies
Host Whoopi Goldberg brought the funny all evening long at Wednesday's 55th Clio Awards in New York. But it was Jerry Seinfeld who brought down the house with a brilliant, hilarious speech about why he loves advertising--which ended up being a blistering anti-advertising rant that comically eviscerated the business.
"I love advertising because I love lying," Seinfeld began. And he only got more brutally honest from there.
"I just want to enjoy the commercial. I want to get the thing," he said. "We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, 'Hey, maybe this one won't stink.' We are a hopeful species. Stupid but hopeful. But we're happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.
Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios | Adweek
#copywriting #love #lying

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