"In one experiment, DeSteno and his researchers asked participants to remember a time when they felt grateful for something. Later, they gave them a test to see whether they would take immediate cash, or be willing to wait for a larger payout down the road.
'And what we found is when we make people feel grateful, they value the long-term more,' DeSteno says. 'And they're much more willing to wait for long-term rewards than to take the immediate cash.'
This isn't just a trick to avoid the thing you want. DeSteno says people who spend time focused on being grateful simply make a different calculation. They value the long term more."
Here's the article.
Think it has any applications in copywriting?