
What Words Do You Hate Seeing in Copy?
For me, I hate seeing the word "windfall" in a sales letter. It just seems so hokey and I can never take the writing seriously, after that.
It drives me so nuts, that I'll actually stop reading and click off the page if I see the word mentioned.
It got me thinking about whether or not anyone else has any copywriting pet peeves.
If you do, what are they and why?
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Roll Out "The Cannon"
..and you WILL contribute a verse.
Indifference is the enemy that must be conquered.
Appeal to the crowd by addressing the person.
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