Born seven weeks prematurely, my copywriting skills never developed
So I've come here for help.
Dear Warriros, I'm in the offline niche.
To get a 'case study' under my belt, and a little confidence to do this for money, I helped a realtor/family friend with IM. A few weeks later, success! His site and blogs are on page one for competitive keywords.
So it's time to market to local business owners.
I've excelled as a designer, but linguistically--need lot of improvement!
I've spent days analyzing what might be the perfect headline. Multipurpose headline intended for email subject line, sales letter, and a website where I'll be posting a video sales presentation.
Studying copwriting here, I've learned the importance of appealing to the emotions, proposing a problem, and engaging the prospect in one-to-one conversation.
Challenge: buisness owners, to my knowledge, are very confident.. and perhaps a bit stubborn. My core benefit I'd like to communicate is cost-saving, and simplified advertising, while increasing their marketability.
Ideas:
"Are you paying too much for direct mail?"
Theory: Propose the problem.
Thoughts: A bit dull, and limits to only prospects who use direct mail.
"How I was able to save my client over $1,800/month in advertising, and increase his sales"
Theory: Utilize principal of social proof.
Thoughts: A bit long IMO. Sounds a bit spammy.
"Are advertising costs keeping you behind your competitors?"
Theory: Emotive/fear-driven copy.
Thought: I feel it could be written more consisely, worded more effectively.
"Internet Marketing in Plain English"
Theory: According to an article in latest edition of Harvard Business Review: "desire for simplicity" is the fastest growing behavior trend among post-recession consumers. Headline intended to emotively capture this.
Thoughts: Not enough punch/fear.
Copywriters: how do you word a specific problem or emotive fear, without disqualifying prospects? And how to word it in such way that the business owner must further investigate what I have to offer, without appearing spammy, unrealistic, a cookie-cut-sounding type headline? Criticism of above headlines would immensely help answer these questions.
Any general advice on how to perhaps grapple with my challenge differently, more effectively?
Thanks to all!
Dear Warriros, I'm in the offline niche.
To get a 'case study' under my belt, and a little confidence to do this for money, I helped a realtor/family friend with IM. A few weeks later, success! His site and blogs are on page one for competitive keywords.
So it's time to market to local business owners.
I've excelled as a designer, but linguistically--need lot of improvement!
I've spent days analyzing what might be the perfect headline. Multipurpose headline intended for email subject line, sales letter, and a website where I'll be posting a video sales presentation.
Studying copwriting here, I've learned the importance of appealing to the emotions, proposing a problem, and engaging the prospect in one-to-one conversation.
Challenge: buisness owners, to my knowledge, are very confident.. and perhaps a bit stubborn. My core benefit I'd like to communicate is cost-saving, and simplified advertising, while increasing their marketability.
Ideas:
"Are you paying too much for direct mail?"
Theory: Propose the problem.
Thoughts: A bit dull, and limits to only prospects who use direct mail.
"How I was able to save my client over $1,800/month in advertising, and increase his sales"
Theory: Utilize principal of social proof.
Thoughts: A bit long IMO. Sounds a bit spammy.
"Are advertising costs keeping you behind your competitors?"
Theory: Emotive/fear-driven copy.
Thought: I feel it could be written more consisely, worded more effectively.
"Internet Marketing in Plain English"
Theory: According to an article in latest edition of Harvard Business Review: "desire for simplicity" is the fastest growing behavior trend among post-recession consumers. Headline intended to emotively capture this.
Thoughts: Not enough punch/fear.
Copywriters: how do you word a specific problem or emotive fear, without disqualifying prospects? And how to word it in such way that the business owner must further investigate what I have to offer, without appearing spammy, unrealistic, a cookie-cut-sounding type headline? Criticism of above headlines would immensely help answer these questions.
Any general advice on how to perhaps grapple with my challenge differently, more effectively?
Thanks to all!
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Copywriting Hacks...
Click Here To Download 14 (Odd)
Copywriting Hacks...