You write an advertising piece for someone and it gets posted on the Web. Then out of the blue, someone that claims to be the next Gary Halbert comments on a blog or whatever that it is not worthy of a dime.
In my opinion, this means one of several things:
1. The critic is so successful, he or she has loads of free time on the Web to roam around and criticize other people's work... for free.
2. Even though the critic may know their craft very well, they are hoping that you will recognize their "greatness" and then proceed to get you to:
a) Take their very expensive course
b) Be your high priced mentor or
c) Gain ego gratification from making you feel bad
3. The critic is hoping that their arrogance will make others recognize their greatness in copywriting and siphon off clients by making you look bad.
I'm not talking about anyone on the WF, because I've gotten so much help here I can't believe it. (Especially from one individual whom I respect and admire dearly. He has been such a huge help, and I hope I can pay him back some day.)
I do realize that I am a Jr. copywriter and I know what my limitations are. But if you are learning copy and working with clients, I have some advice concerning these types of critics.
First, writing is an art, not a science and some people will like you and others won't no matter what you do. If you try to please everyone, you will give up out of frustration.
Second, the bottom line is the real indicator of your success. I remember years ago, there was a company called Cannon Films. It was run by 2 Jewish guys that knew how to make a profit, and they made the first Chuck Norris films and a bunch of grade B movies. They certainly weren't the same caliber as Kubrick and Coppola.
However, at the time, they were turning a hefty profit and as far as success went, they were the only guys on the block that were actually debt free in their business and operating in the green.
When 60 minutes asked one of them what they thought about a famous critic's opinion of their movies, the producer/owner said, "He is a man that merely gets paid for criticizing other people's work."
So, my advice to anyone that gets criticized by a "guru critic" is to work your butt off and be diligent in your craft. At the end of the day, everyone's opinion of your work is worth what they posted it online for, which is usually nothing. (Unless it is someone you know and respect, and solicited their opinion.)
Oh, by the way, this business isn't just about advertising copy. You have to know how to deal with people, market your services, and handle your finances in a way that puts you in a position where you are not STRESSED.