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Putting up a Warrior For Hire Ad? Style vs. Substance?

by John Lloyd
8 replies
There have been a lot of "critique my WFH ad" threads lately so I thought I would get it right before I post mine.

Naturally, I've been looking at what other copywriters have posted over there and I see a lot of fancy graphics, arrows and BIG RED FONTS.

Is that what's needed to grab attention these days? I know things have changed since Robert Collier but it still seems a bit 'loud'. And quite frankly, it hurts my eyes.

Do you think a plain text (but well-written!) ad would get over looked?


Thanks A Bunch,

John
#hire #putting #style #substance #warrior
  • Profile picture of the author Chriswrighto
    Originally Posted by John Lloyd View Post

    Do you think a plain text (but well-written!) ad would get over looked?
    John, I have found that a well-written ad doesn't get overlooked.

    I tend to place a graphic at the top for my headline and then let the rest of the ad be text.

    What's your price point?
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    Wealthcopywriter.com :)

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  • Profile picture of the author John Lloyd
    Chris, appreciate your input. I sent you a PM.
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    • Profile picture of the author Chriswrighto
      Originally Posted by John Lloyd View Post

      Chris, appreciate your input. I sent you a PM.
      Replied.
      Signature

      Wealthcopywriter.com :)

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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by John Lloyd View Post

    I see a lot of fancy graphics, arrows and BIG RED FONTS.

    Is that what's needed to grab attention these days?
    I think it isn't.

    I suspect that all the people who don't quite know what they're doing copy this style simply because they see so many others copying it, and they mistakenly imagine that "it must work, otherwise so many people wouldn't be doing it".

    A lot of decisions in internet marketing are made on that basis, and that's one of the major reasons for the very high failure-rate: most people are copying things that no longer work, and/or copying them in contexts in which they don't work. Perhaps it used to work, to some extent, when only a small minority did it. But now it's probably just become self-perpetuating for no valid reason.


    .
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  • Profile picture of the author sethczerepak
    Originally Posted by John Lloyd View Post

    There have been a lot of "critique my WFH ad" threads lately so I thought I would get it right before I post mine.

    Naturally, I've been looking at what other copywriters have posted over there and I see a lot of fancy graphics, arrows and BIG RED FONTS.

    Is that what's needed to grab attention these days? I know things have changed since Robert Collier but it still seems a bit 'loud'. And quite frankly, it hurts my eyes.

    Do you think a plain text (but well-written!) ad would get over looked?


    Thanks A Bunch,

    John
    Hi John,

    With questions like this, it's best if we know what you're selling and who you're selling to. Everything in copywriting starts with those two questions. I've had those types of headlines work well in some niches, and not well in others, so it depends on who you're talking to.
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    • Profile picture of the author John Lloyd
      Originally Posted by sethczerepak View Post

      Hi John,

      With questions like this, it's best if we know what you're selling and who you're selling to. Everything in copywriting starts with those two questions. I've had those types of headlines work well in some niches, and not well in others, so it depends on who you're talking to.
      Hi Seth,

      I'm working on promoting my own info product which is fitness related. But I'm also trying to expand my portfolio as a copywriter and so I'm open to writing in other niches.
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  • Profile picture of the author RogozRazvan
    Depends.

    Because big red fonts have been overused, I'm now trained to simply ignore them. It is like advertising on TV. However, the headline must stand out in some way, at least in font size. I've never suggested a lot of graphic elements but I've always used size to make out certain parts of the copy stand out.
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    • Profile picture of the author ewenmack
      You've got to test the color's, I've seen a health related product
      headline a/b split test blue and red.

      The red lifted sales by 313%.

      Best,
      Doctor E. Vile
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