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Best copywriting course/books?

by microload
11 replies
Hey all,

When it comes to copywriting there is SO MUCH conflicting information in terms of where to start. Where do you guys recommend I should start learning? I'm interested in the psychology of WHY certain things work along with the practical, immediate applications.

Chris Haddad is someone whose copy I find extremely compelling. How the heck do I learn to do THAT?
#copywriting #course or books
  • Profile picture of the author discrat
    This should help you http://www.warriorforum.com/copywrit...ooks-ever.html


    - Robert Andrew
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    Nothing to see here including a Sig so just move on :)

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    • Profile picture of the author microload
      Originally Posted by discrat View Post

      This should help you http://www.warriorforum.com/copywrit...ooks-ever.html


      - Robert Andrew
      I saw this and became nauseous. That is information overload to the max.

      I'd rather have a course that I can follow (and then read the suggested readings in that course).
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      • Profile picture of the author Chriswrighto
        Originally Posted by microload View Post

        I saw this and became nauseous. That is information overload to the max.

        I'd rather have a course that I can follow (and then read the suggested readings in that course).
        Do some research man. It can't all be handed to you.

        That list of books is the first place I went to learn the craft.

        Let me assume you're brand spanking new to writing copy, I'll list the three I think will be most beneficial right now:
        • The Adweek Copywriting Handbook - Joe Sugarman
        • The Ultimate Sales Letter - Dan Kennedy
        • Scientific Advertising - Claude Hopkins
        I doubt there's any single course or ebook that can get you writing like Chris Haddad instantly. Learn the basics first, the books I've listed will give you a good start.
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        Wealthcopywriter.com :)

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  • Profile picture of the author eternalworm
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    • Profile picture of the author drewfioravanti
      Originally Posted by eternalworm View Post

      To be honest, I don't think that courses or books are a very effective way to learn copywriting. I think you should find a well-regarded getting started guide (I would recommend this) and absorb it. Then go put everything into practice. Write 10 pieces of different content (Different meaning different topic, niche, and type of content. Don't write 10 blog posts or 10 news articles, write a few of each type of content).

      I think the #1 bottom-line best way to get better is to write every single day. For this purpose, I recommend you start a blog. Pick a niche or something, write something every day and schedule the posts go out 2-3 times per week. If you want to take it further, you could start doing a little research and putting some optimization work into your blog, perhaps even begin using it to generate income through affiliate offers or advertising space.

      Having a personal blog like this is a HUGE asset. Not only does it give you lots of practice and control over your writing, but you're putting your name and face out there. Further, it's your writing and image on the line, which I find helps motivate me to succeed. If you create a quality, successful blog, you just proved to everyone who sees it that you are a capable and very hire-able content writer.
      You're mixing two totally different concepts as though they are one: Copywriting and article writing. Read this: http://www.warriorforum.com/copywrit...le-writer.html

      As for the OP, I'd recommend you start here: The Gary Halbert Letter

      And you will find a lot of the resources listed earlier are also recommended by Gary Halbert.

      Also, as for Chris Haddad, if you are on his affiliate list for this Seduction niche products, he recently went step by step on a video, walking through the sales pieces of his recent Language of Desire (I think) launch. Which, according to this thread: http://www.warriorforum.com/copywrit...e-tonight.html did "8K+ front-end sales with $300K paid out to affiliates in a week".
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  • Profile picture of the author nuworld
    Look at the best 5 copywriters to model.

    Do research on niches your interested in. Get those emotional points and pains.

    Start writing headlines using headline formula that are already proven.
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  • Profile picture of the author Sarevok
    Eugene Shwartz - Breakthrough Advertising.

    A lot of the "Gurus" say that book is too advanced.

    But in my opinion it's the only book that you really need.



    Hope this helps, and humbly yours

    Sarevok
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    • Profile picture of the author azizuz
      That book is very expensive..but goes to show how powerful the info is

      Originally Posted by Sarevok View Post

      Eugene Shwartz - Breakthrough Advertising.

      A lot of the "Gurus" say that book is too advanced.

      But in my opinion it's the only book that you really need.



      Hope this helps, and humbly yours

      Sarevok
      Signature

      Aziz

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  • Profile picture of the author Raydal

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author OUTFOXED
    In my opinion, and I've read ALL of the greats, for someone starting out, I would suggest AWAI.
    Those guys are run by and engage some of the greats as Clayton Makepeace, John Carlton, Dan Kennedy, Bob Bly and a host of others.

    Awai even has connections with the largest marketing firms on the planet like...Agora, and Boardroom that are constantly hiring from within Awai...provided you've proven yourself.

    To prove yourself, Awai allows you to submit "spec" assignments for their critique and approval. If, after following their step-by-step system for copywriting, they approve and accept your spec assignment, they will use it in the real world AND pay you!

    Also, help is literally a phone call away...they answer your calls 9-5 m-f.

    Go to awaionline.com. (not an aff link)

    check 'em out
    Eddie
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  • Profile picture of the author AmericanMuscleTA
    Microload, did you check out Raydal's video above?? He has GREAT recommendations if you're looking to learn about copywriting.
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    David Hunter | Duke of Marketing
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  • Profile picture of the author EricRand
    Blair Warren - One Sentence Persuasion

    Eric Rand
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    Watch this spot for something COOL....

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