How to Write Copy Like Apple...

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Thought this article had some good nuggets/ reminders for copywriters...

https://blog.kissmetrics.com/write-copy-like-apple/
#copywriting #apple #copy #write
  • This was a fun read, I especially liked:

    "Broken sentences?

    Your high school teacher did not approve of using broken sentences. But in high school, you learned a more academic way of writing. Sales copy is different. Sales copy needs to be easy to read. Your readers don’t want to make an effort to read your content..."
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