Critique my squeeze page please?

20 replies
This squeeze page has to adhere to Bing Ads' terms and conditions - pure squeeze pages are not allowed.

So I made it a semi-article and then asked for the optin.

It's a balancing acts because my squeeze pages are usually a box in the middle with a sunset background, I haven't had to make one for Bing Ads or Google Adwords before.

I'd appreciate all your suggestions.

Edit: done

Thanks in advance
#critique #kind #page #squeeze
  • Profile picture of the author myattitude
    Anyone have a look?
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    • Profile picture of the author Alex Cohen
      What is the experiment?

      Alex
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  • Profile picture of the author myattitude
    Maybe experiment isn't the right word, I've changed the title.
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  • Profile picture of the author Work1099
    Your images are in conflict with the copy. Most of them are interfering with the reading of the copy, and are also not contributing to it. It's worth getting a textual page working first, then add in the images and test if they actually increase response.

    Generally, unless you really know how to make images compliment the copy or can afford to hire a world-class direct response designer, you're often better off leaving them out. If the images aren't done right, it kills sales.
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    • Profile picture of the author Masterful
      Your page doesn't load.
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      • Profile picture of the author James Max
        [DELETED]
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        • Profile picture of the author tudexo
          There are grammar errors on that page. You need to fix them.

          Also, try to keep it simple. If you put too many images there people are first going to look at the images and then it becomes a challenging task to get them to read the entire chunk of text next to the image and take action, especially if the text isn't appealing enough.

          Keep it simple and to the point. Highlight key aspects and draw their attention to specific elements on the page. Don't try to shove in everything down their throats. First time users would have a very small attention span ...so, you need to be simple and to the point.
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  • Profile picture of the author myattitude
    The spelling errors are intentional to give some character to it. I hear you on the photos though. Thanks

    Anyone else?
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    • Profile picture of the author Tim R
      Originally Posted by myattitude View Post

      The spelling errors are intentional to give some character to it.
      Character is created via compelling copy, not appearing lazy and sloppy.

      If you can't even get your headline correct, why should I trust anything you say?

      Everything about this page communicates that you're an amateur.
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      • Profile picture of the author myattitude
        Originally Posted by Tim R View Post

        Character is created via compelling copy, not appearing lazy and sloppy.

        If you can't even get your headline correct, why should I trust anything you say?

        Everything about this page communicates that you're an amateur.
        I've actually had a good response in my email marketing from using this style of language, with people saying I sound more real than the usual marketers. I do hear your feedback and appreciate it, but the style of language will stay, I'm looking for feedback on the copy itself i.e, how compelling is it, what I could say/do to get more opt-ins.
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        • Profile picture of the author Tim R
          Originally Posted by myattitude View Post

          I've actually had a good response in my email marketing from using this style of language, with people saying I sound more real than the usual marketers. I do hear your feedback and appreciate it, but the style of language will stay, I'm looking for feedback on the copy itself i.e, how compelling is it, what I could say/do to get more opt-ins.
          There's a difference between language style and blatant mistakes with spelling and grammar. Perhaps you're not aware of the mistakes you're making here, as I have no idea if English is your first language or not.

          Everything about the page needs work. The copy, the positioning, the lack of credibility etc.

          Are the people who are telling you they like your stuff actually spending money? Presumably your opt-ins are low, and the only people you're likely to attract are tire-kicking newbies.
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        • Profile picture of the author sethczerepak
          Originally Posted by myattitude View Post

          I've actually had a good response in my email marketing from using this style of language, with people saying I sound more real than the usual marketers. I do hear your feedback and appreciate it, but the style of language will stay, I'm looking for feedback on the copy itself i.e, how compelling is it, what I could say/do to get more opt-ins.
          I've actually had some good results in some niches from adding typos. Hell, back when I was selling from Stage, I had a dude tell me he WASN'T going to buy from me because I "never stuttered once" and that meant I was too slick.

          However, the language in the copy does sound clunky and disjointed. It reminds me of when you talk to a pothead and they give you all the pieces of the conversation, leaving you to assemble them into a coherent thought.

          That's too much work for your readers. That means high bounce rates. You've got a high hill to climb writing this yourself. Since you're apparently so good at making money online, why not hire someone?
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          • Profile picture of the author myattitude
            Originally Posted by sethczerepak View Post

            I've actually had some good results in some niches from adding typos. Hell, back when I was selling from Stage, I had a dude tell me he WASN'T going to buy from me because I "never stuttered once" and that meant I was too slick.

            However, the language in the copy does sound clunky and disjointed. It reminds me of when you talk to a pothead and they give you all the pieces of the conversation, leaving you to assemble them into a coherent thought.

            That's too much work for your readers. That means high bounce rates. You've got a high hill to climb writing this yourself. Since you're apparently so good at making money online, why not hire someone?
            I hear what you're saying, I just think copyrighting is a useful skill to learn, that way I can write them out myself pronto whenever I need.

            I think it's cool you can tell I'm a novice at this, but the only way is up, right?

            Thanks for the feedback though, I'll re-write it to be a little easier for visitors to read, most def.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by myattitude View Post

      The spelling errors are intentional to give some character to it.
      If you're unwilling even to spellcheck/grammarcheck your copy before (or after!!) asking for professional writers' opinions on it, you lost my potential constructive input and probably that of many others here, too. Apologies for sounding so churlish and critical about it, but there isn't really a completely polite way to say this: to me, that attitude - when someone whose help you're asking for points out mistakes - just makes the prospect of any further discussion entirely unappealing.

      .
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      • Profile picture of the author myattitude
        Originally Posted by Alexa Smith View Post

        If you're unwilling even to spellcheck/grammarcheck your copy before (or after!!) asking for professional writers' opinions on it, you lost my potential constructive input and probably that of many others here, too. Apologies for sounding so churlish and critical about it, but there isn't really a completely polite way to say this: to me, that attitude - when someone whose help you're asking for points out mistakes - just makes the prospect of any further discussion entirely unappealing.

        .
        You weren't rude at all

        I am sorry about that, I'm usually a stickler for details but for some reason that one completely slipped passed me as I re-read it. I thought people were referring to the common-man style language such as "zilch, nada", etc, I didn't spot the title til somebody kindly pointed it out.
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  • Profile picture of the author marbar1989
    Right off the bat, the headline has incorrect grammar/wording...

    "Learn That facts..."

    Capitalization is inconsistent in the headline.
    Some pictures are in line with text, some aren't. I'd aim to make it more consistent.

    What I do like: it's short, too the point. I also like the use of "unlock now" rather than "register" or "sign up".
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    • Profile picture of the author myattitude
      Originally Posted by marbar1989 View Post

      Right off the bat, the headline has incorrect grammar/wording...

      "Learn That facts..."

      Capitalization is inconsistent in the headline.
      Some pictures are in line with text, some aren't. I'd aim to make it more consistent.

      What I do like: it's short, too the point. I also like the use of "unlock now" rather than "register" or "sign up".
      My god, I looked at the headline over and over and NEVER spotted that error, I didn't know what anyone was talking about! Wow I must be tired.

      Ha, thanks for pointing that out to me, I've changed it!
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  • Profile picture of the author kursat
    The page loads very slow to me. The text you have next to images should be aligned for better reading. Your design is not responsive. Those are the first things I can advice.
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  • Profile picture of the author justinmahar
    Nice job getting this up and going!

    I agree with the comments above that this page needs a lot of work. One of the major things that is missing is why I should trust your advice. Testimonials, experience, who you are... something, anything that would help me trust you.

    I also agree with the comments about the spelling errors taking away from your authority. Sure, spelling mistakes make you look more human... but this is an article that's supposed to look polished and professional, is it not? In an email I would agree with you, but here (in my opinion) spelling errors don't communicate trust and authority. They communicate laziness and lack of attention to detail.

    Luckily that's an easy fix should you agree!

    Anyways, here are some other observations/suggestions:

    Page Title is missing -- the <title> tag is empty.

    Headline... Currently you have "How To Make Money Online And Earn Up To $600/Day. Learn The facts, I’ll Teach You everything…"

    Here's a suggestion. You're not targeting any specific group of people. Who are you going after? Moms? Frustrated post graduates? Janitors?

    Examples:

    "Sick of the 9-5 grind, day in, day out? Here's exactly how you can quit your job and earn up to $600/day. I did it myself and you can too..."

    "Are you a single mom who's barely scraping by to support your family? Here's exactly how blah blah blh"

    "Do you reek of sewage and vomit after your job cleaning out port-a-potties at festivals? Well here's how you can turn it all around" (okay, maybe that's TOO specific)

    If you don't "niche down" and target a more specific group, you'll likely have less conversions. You can always create several pages that target specific groups but sign them up to different newsletters that you tweak the copy for to apply to each group.

    You wrote "There is ZILCH, NADA to buy on this page… JUST pure practical information from an expert online marketer." It almost sounds like you put this here just for Bing. It comes off as kind of defensive.

    I had to look up what "spondoolee" meant. I live in western NY... or maybe I'm just sheltered?

    Subheads:

    You wrote "But it gets better:". Suggestion: "Here's the RIGHT way to go about it..."

    You wrote: "To the point where:". Suggestion: "With this list, you can accelerate your income. Here's how:"

    You wrote: "Better for us eh!". I'm not Canadian so this doesn't connect with me. I would suggest a call to action here instead. Something like "Become an AllInThrees Insider Below" (or whatever your newsletter is called...)

    In your last paragraph, tell them exactly what to do. "Just enter your name and email below, then click the big Unlock button to [insert benefit here]"
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    • Profile picture of the author myattitude
      Thanks for that great critique @justinmahar! I'll make changes as per the good points you raised.

      By the way everyone, this page is an example page for critique purposes for this thread, I make changes to my actual page as I get feedback.
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  • Profile picture of the author Jennifer Hutson
    1. Fix your headline. "Learn the facts"? No one gets excited about "facts."

    2. Get rid of the word "spondoolee." That is not nearly a widely enough recognized term for the majority of your readers to know what it means.

    3. If you're purposely making grammatical errors and spelling mistakes, you need to think twice about that. It's not a good idea, no matter who told you it was. If you were in a different niche where those types of intentional writing errors actually made you seem more convincing, that would be different. But you're presenting yourself as an expert marketer and that is NOT the right niche to feign grammar and spelling mistakes.

    4. Your entire page is written in passive voice. If you don't know what that means or how to write in active voice, you need to hire a copywriter to help edit your pages or better yet, rewrite them to convert better. It's great that you want to learn, but if you don't even have basic writing skills to help build your credibility, no one will take you seriously.

    Bottom line: The copy is just not compelling enough for people to be interested in amid all the lazy writing. The right kind, anyway. As someone else pointed out, you'll only get the total newbies and those are not the people you want to target. You want people with at least a little bit of knowledge and you won't convert them with this.

    There are too many mistakes and it's boring to read. The way it's written, it sounds like you're not a native English speaker. I totally understand the "Pothead" comment because of the fragmented and strange language.

    I suggest you at least have someone else edit it for you. Your conversions are really going to suffer if you keep it like this. Learning is great, but when it comes to copy, you need to be exciting people with descriptive words and "showing, not telling." There is none of that in your copy.
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