To Mail or Not to Mail, That is the Question!

You can wish all your people seasons greetings.

With a quick "story" or "antidote" to peak their interest.

Which segs nicely into...

How and why you would like to help them in 2015.

A special offer could go down well.

And as you are expecting your schedule to be quickly booked up - they should respond faster than the 7th person at a 6 seat christmas table.

Remind them what they'll gain by doing this and what they'll lose if they don't.


Steve

As a business owner it is head down bum up and everyone just pumping out the workload towards Christmas. Most offers just get the flick due to time constraints.

I would say you really need a super strong offer to cut through at this time of year but it does depend on who you are targeting.

In my situation we normally wouldn't start to look at many proposals until after the middle of February once the 30day accounts from Christmas are paid and we have some indication that business is stable after the holidays.

Once upon a different business lifetime, I trained salespeople. Lots of them.

We sold a professional service to independent inventors, which is a nice way of saying regular folks with product ideas they wanted to see manufactured and sold...which is nice way of saying they wanted to write us a check then get back an infinitely larger check for being genius enough to have dreamed up an idea.

Anyway...

Right about this time of year, every year, struggling salespeople would begin what I dubbed the Holiday Excuse Ritual where every conceivable reason not to move forward was attributable to "things slowing down for the holidays".

That's when I'd break out the year on year financials for them... and show the irrefutable proof that, statistically, December was always a MUCH better sales month than March... Every. Single. Year.

The difficulty with selling during the holidays was... is... will always be... completely in your own head.

Your worst enemy in sales is always your own limiting belief structures about what a qualified prospect will or won't want, need or do.

Do the work. Make the calls. Deliver the pitch. Close confidently.

If it's not "the holidays" it's gonna be "after the holidays" or "tax time" or "spring break" or "summer vacation" or "back to school" and then... whoop - whattaya know... we're right back to "the holidays" again.

Happy Holidays,

Scrooge McLeod

Yes.

Absolutely.

They might not be hiring right now, but they will be in January, like crazy. You want to get on their radar now while every other bozo is sitting at home thinking "Ah, no point in marketing this month, everyone is busy with holiday stuff."

You could be the only person they hear a peep from this month, including the people who regularly hire.

BTW, this is coming from someone who has actually mailed SOME kind of promotion every month for the past 6 years.

The only months in which your sales will be down... are the ones in which you've ALREADY convinced
yourself of.