Does my wife's site have potential to make money?

I can't access your website. is that .com domain?

Btw your website's content is writen by you or your wife based on your experience or just copy from somewhere?

The site takes a long time to load. Too many recipes on the home page so this is what I would do:

Create an opt in form and then send all sorts of these recipes in different emails. You can then add links to what ever you are promoting. The less content you have on the home page, the better.

Again, build an email list and then email them anytime you want.

You could make the homepage a 'static' home page so all the recipes won't show up on the homepage (if she wants).

Just google that question. Very simple.

Would it be possible to change your template so that only the lead photo for the blog story and a excerpt is seen? You could do some kind of slideshow or news format for the blog, rather than endless scrolling. That won't really help get traffic, but it could ensure the visitor can find what they want when they arrive. To find out what works for food sites, visit a popular cupcake or cake blog and see how they've done their own page.

As for traffic, you should not only be marketing via Pinterest (such as following cake/cupcake lovers and getting follow backs) but also food/general chat style forums with signature line. Hopefully, that will result in more traffic.

Good content, by the way, though it would have been nice if it had been updated more often. Is there no way to insert posts in between most recent and the one from a year before? If it's Wordpress, maybe you can change the date.

Thanks guys for the great input

You need a traffic-generation plan, one way or another. Search-engine traffic will be of very limited value for this site, in my opinion, however you try to monetize it.

There's a lot on the site that I like, and very little I dislike (from me, that's high praise, because I'm a real critic ).

There are ways of monetizing (ClickBank products and Amazon products, to name but two), but all of them - realistically - are ways of monetizing the email list built on the site, rather than monetizing the site itself. That's "affiliate marketing" for you.

In my view, the single most important "way forward" for the site is to make the opt-in very different, much clearer and much more prominently incentivized, so that the site's primary purpose, in monetization terms, becomes "building the list". To put it mildly, the income prospects aren't good without that.

I suggest offering some kind of "free report" (very easily done, in this kind of niche) in exchange for the visitors' email addresses, and it needs to be one that serves ALL these purposes. After this is done, and there's a realistic traffic-generation plan in place, monetization becomes possible. Baking is a good niche for affiliate marketing.

I know there is.

But the money's going to follow a combination of (a) targeted traffic-generation and (b) email marketing. In this kind of niche, affiliate products aren't going to sell just "off the page". In my view.

Good luck!


.

People buy the "who" and "why" of a site as much as the content. The "About Us" tells me nothing about her. Who is she? Why did she start the site? How did she get into cupcakes?

No photos of her to be found? You have to share more of your personal story if you want increased traffic and engagement.

You also need to post consistently. Gary Vaynerchuk published Wine Library TV every week for two years before he got real engagement. It took Matthew Santoro three or more years of weekly production before his YouTube videos went from 10,000 views to 2 million each.

Check out the About Us at JoyOfBaking.com as one example:

http://www.joyofbaking.com/other/aboutjoyofbaking.html

She also has a simple intro video here that tells you who she is and why you should subscribe to her YouTube channel:

http://www.youtube.com/user/JoyofBaking1

The strange thing is her posts share a lot about her world, and the photos are great. Just extend that personality and quality to the overall site. At least there is a picture on her Facebook page. That's a start. Let people get to know the person behind the cupcakes, post at least once a week, and things will grow.

Nothing to do with copywriting. Nothing whatsoever. This forum has lost the plot. This is my final post. I'm out. Good luck with your blogging and content-writing.

The content that she is producing would be much better suited to a normal "static" website layout rather than a blog.

I would also suggest changing the color scheme. Food recipes should be colorful and fun, not placed on an extremely minimalist-looking black and white website.

definitely . your site looks good although need some touch up. first create an opt in form and build your list.