You always hear how important marketing is for a business.
Marketing consultants will use the formula just add 10% to your prospects, just add 10 % to your frequency, just add 10% to your price, just add 10%....etc...
But from how I see it....please add your comments, criticism and contributions...
Copywriting sits pretty high up on the list of things that can be done to seriously influence success in every area.
Is Copywriting the most important aspect of Marketing?
If you're trying to send traffic...it's the message in the copy.
If you're trying to convert traffic....it's the message in the copy.
If you're trying to communicate...It's the message in the copy.
We are all told to split-test things on the page.
Split test Headlines, Colors, Videos...everything....but really
...does all marketing live and die with the copy?