I see lots of Sales Letters and emails (example AWAI autoresponders which are basically sales letters) which don't include price. They don't really even allude to or hint at price. You can click through the buy button and see the price.
I'm in the habit of scrolling through, clicking the Buy Button, and looking at the price. Bada-Boom, Bada-Bing. But maybe a civilian (non-copywriter) would really read the whole thing.
Does this affect conversions?
Are there special cases (niches, product types, price points) when this strategy works better than others?