How to copywrite for a NON IM Product?
I've seen a lot of IM products that promise to make thousands of dollars in a few days etc, but I am not promising my customers this.
I teach people how to play the saxophone by a series of video lessons online. How should my copy differ? I don't want it to be too sleazy and push the really hard sell like some people do. I want to be honest with people and not tell them that they are going to instantly become the next Kenny G!
At the moment all I have is a simple outline of what my course contains on the homepage and that's about it. But as you can probably guess, the sales are pretty slow! I've already pushed quite a bit of money into this course so ideally i'm not looking to hire a pro copywriter for a lot of money. I've experiences low price copywriters too and it was awful!
So are there any tips you could share with me so that I can write my own copy that may actually convince people to take part in my course?
Thanks!
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.