How did you get started in copywriting?

I didn't even know it was called copywriting.

I took a bunch of webinars in and out of what I learned, I took action and created a product.
WD's Ultimate Business Package.

I wrote for the product and sold my very first copy in a giveaway,.run by Reed Floren at 97.00
woot! I thought... 'This is it I am going to be rich now" never sold another......

I write my own copy, but It wasn't until a night online talking with Mcleod and Theriot via a video conference kind of thing, that I came to understand copy has a major part in sales and though tactics are used and deliberate button pushing, what Theriot said was if my product is really good, it is my duty to do whatever possible to get it in the hands of the market.

Since that night, both were instrumental in helping me learn and I have consistently done so.

I learned about the power of the story, engagement , research, etc.. Because of these 2 fellows I have learned a great deal and now I write much better copy than I used to and continue to practice....

Some people really made fun of me.... Now they can suck eggs
-WD

Hey Joe right now Ia find myself in the same position you were once in. I can tell you how I've started. Im currently taking a really good copywriting course. Once I'm done I will research , write and sell a product in a niche I've already chosen.

I've decided to go this route for two reasons:

1: I believe spending money on my own copy will probably be the best education I can get outside of having a mentor

2: This will provide proof that I can write copy that gets good results for clients if or when I decide to go after some

I was running a hypnotherapy site called HypnoBusters. Although it was making sales I knew it could do better - especially for certain products.

I didn't know the concept of copywriting until I read Jon Morrow. He was so strong about why you should learn copywriting that I read a few books on it. This opened my eyes and I changed over 150 sales pages because they looked bad once I'd acquired this knowledge. It didn't stop there either...

My old articles also looked bad so I amended most of them as well. A lot of hard work, but once I'd done all this, it became second nature to write using copywriting principals.

I was working as a personal trainer back in 2001... at an upscale gym in Portland Maine.

One day I came in and found out they were turning the gym into a salon.

Well, since I sucked cutting hair or doing nails... I contemplated my next step.

At 20-something years old, I had already been a police officer, a real estate agent,
and a whole host of things to try and "find myself"

When I found fitness and personal training, I knew that was my calling.

Got so good at landing and working with clients... I soon became the top
trainer and most sought after.

Then, the gym closed.

Without a job, I went to a bookstore in town and happened to find a book called "Multiple Streams of Internet Income" by Robert Allen.

Read that book and was mesmerized about the part where he said he sent out an email and make over $100,000 in a few hours.

I was hooked.

Picked up courses by Cory Rudl, John Reese, etc... and grew my fitness
biz into a million dollar business.

Sold that company in 2009 because I had fallen out of love with fitness
and into love with marketing and copywriting.

I learned copy over the years to try and improve my own business...
and even after hiring dozens of copywriters, my copy out-converted them all.

A few friends asked me to write for their fitness sites.. then it grew and
grew from there.

But for me, it was all started out of necessity... from losing a job.

Then copy is what kept my business not only afloat, but thriving.