I haven't used a copywriter before, so I don't know what to expect when looking to work with someone. I have talked to some local ad agencies, but they seem too expensive for a company of my size.
It seems like most copywriters would be able to sell their own service, since that is what they/you do, so how would I know who would be the best fit when selecting a copywriter to work with?
Do I choose the person that I feel the most comfortable with based upon past examples of their work?
Does it matter if they have experience with products similar to mine, or would it be better to find someone with experience selling within the industry I want to target?
If I want to sell the same product to 2 different industries, would I need to work with 2 different copywriters (ie. selling to knife collectors or to machinists)?
Do copywriters send in copy for my product and I pay if I want to use it, do they charge on an hourly basis or a per job basis?
Thank you for your time.