Sales copy must make claims. And the stronger those claims are, the more sales you'll make.

That doesn't mean you have to lie. It means your prospect must believe you can help him.

Alex

I think the copy is good, but based on my experience as a blogger, I notice that one of the first places people go to is the About page. I noticed that you didn't tell your story about how you came to be a hypnotist.

I see that you address questions about hypnosis in your blog, but I would also add a FAQ page for people who are not familiar with it. You could link to those blog posts from the FAQ page. It may seem redundant, but it just makes it easier for people to find that information - plus it helps with SEO.

The link doesn't work for me.

Anyway...

There are lots of ways to make very real and exciting claims. The key is to get as specific as possible with what you're claiming... then immediately provide proof.

The proof could be a client experience or testimonial... or it could be a peer-reviewed study.

Do your research. Figure out what really stands up against scrutiny, while showcasing the hook. Keep yourself safe, but go after your claims as bluntly as possible.

Again, be specific. Get down to the very real circumstances people are dealing with.

Mark