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Typo in Banner Ad?

by Markets
6 replies
Not sure if either it's a typo of I'm just dumb.
And if this isn't allowed, let me know.

But this ad here on WF;

And as you can see, it says "I Paypal you $500!"

Shouldn't it be something like, "I'll Send you $500 on Paypal!"
Or even, and I still think this one is wrong, "I'll Paypal you $500!"
I don't know why, but that banner statement just sounds awkward to me.

Soo, for those grammar gurus around here, thoughts?
I definitely wouldn't buy from that banner, :p
#banner #typo
  • Profile picture of the author BigFrank
    Banned
    I take that $500.

    Cheer. - Frank
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  • Profile picture of the author RealCasher
    I noticed the same thing earlier. His mistake is in the conjugation, he used present tense, instead of the future tense.

    Short form of "I will send you on paypal" is "Paypal you".

    He should've wrote: I'll Paypal You $500. (Future tense)
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    • Profile picture of the author Alex Cohen
      Originally Posted by RealCasher View Post

      Short form of "I will send you on paypal" is "Paypal you".

      He should've wrote: I'll Paypal You $500. (Future tense)
      Not really.

      Copy (for benefits and promises) that's written in the present tense (even if it refers to a future event) works better than future tense.

      Alex
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  • Profile picture of the author Alex Cohen
    Originally Posted by Markets View Post

    Not sure if either it's a typo of I'm just dumb.
    And if this isn't allowed, let me know.

    But this ad here on WF;

    And as you can see, it says "I Paypal you $500!"

    Shouldn't it be something like, "I'll Send you $500 on Paypal!"
    Or even, and I still think this one is wrong, "I'll Paypal you $500!"
    I don't know why, but that banner statement just sounds awkward to me.

    Soo, for those grammar gurus around here, thoughts?
    I definitely wouldn't buy from that banner, :p
    Good copy is written like the people in a given target market talk. To a copywriter, that's more important than correct grammar.

    Using the noun "Paypal" as a verb is a common practice of marketers in the IM niche.

    Same as saying, "I Googled such and such" instead of "I went to Google and searched for"

    Alex
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  • Profile picture of the author Steve The Copywriter
    Alex is right.

    (if you've ever done a full on grammar course - you breathe a huge sigh of relief when you realise its not vital for all the 10,000 plus nuances to be deadly accurate in copy).

    Also when the audience notices a grammatical mistake - they often become more "interested" and get glued to the Ad.

    "Ha, lets look for more…blimey... this offer is really good, to hell with the it's that should have been its, and the present tense that should have been future tense - I'm just going to buy the damn thing"


    Steve
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  • Profile picture of the author The Copywriting Engineer
    Its the same thing as saying "or I wire you $500"


    Its slang.


    Its earned its own right. Paypaled, googled. When a word starts getting used a lot, people start to get flexible with it and it finds itself in the conversation somehow.


    What was a trip for me was the first time I heard "lol" in a conversation. They literally said that. Wait till people start using it in sitcoms
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