So I've been studying a bit on copywriting lately, and it seems every required element could fit into a story.
John had a problem/necessity X and was unsure of how to solve it. Soon enough, he was able to fix it with Y. John was smart, so before buying Y he thought about bla bla and realized there was nothing to worry about.[you know the rest].
Bla bla good job Johnny
And if you're not Johnny, Y might also be for you because of bla ble blo [enter CTA and done]."
The reason I am asking is that I am a bit skeptical about it.I mean, a story would sure be able to capture some attention, but would it make someone get their wallets out?
I intend to write some copy to sell a book that offers a solution and I am wondering wether or not to make a short story.
So... yeah, that's it!
Thanks in advance guys