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Cornerstone Content? Destroy the corporate brochure.

by joshspilker
3 replies
Flagship Content? Pillar Content? Nexus Content?

Do you guys believe that incorporating this type of content into blogging strategy is worthwhile?

I propose that it's taking the place of the typical company brochure. I wrote more about this here: Destroy The Company Brochure. Then Do This Instead. | Growth Content
#brochure #company brochure #content #content marketing #copywriting #cornerstone #corporate #destroy #writing
  • Profile picture of the author pewpewpewmonkeys
    Content marketing is not copywriting.
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    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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    • Profile picture of the author joshspilker
      Sorry...is there a content marketing thread on here?
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  • Profile picture of the author joe golfer
    I'd avoid linking to your own stuff in every thread you start. Add a sig and link your sites there.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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