It may be a rotten newspaper...

by 10 replies
13
but they sure know their headlines.



(from the guys that brought you "Headless Body in Topless Bar")

Saw this on the train this morning and thought you would enjoy. I did.
#copywriting #newspaper #rotten
  • Thanks perryny.

    I always love to look over their past headlines for inspiration.

    https://www.google.com/search?q=best...0CB0QsAQ&dpr=1
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    • [1] reply
    • So what are they selling? (...with all this violence, which undoubtedly helps them live down their "lowbrow" rep?)

      Not such a great headline imho... Maybe it might work with some body copy that makes their point clear...
      • [1] reply
  • Well, it is clean with a lot of white space. There is nothing to detract from
    the headline, so I would say it works.

    -Ray Edwards
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    • Obviously you are not in their market. They are selling newspapers!

      This ad appeared on the NYC subway. If you're on the subway you see NY Post headlines every day as you go around your normal activities. And when that's true, this poster reminds you of the strength of the NY Post - strong headlines and punchy stories.

      If you are on the subway and having a boring or down day, this poster reminds you that you can buy a Post and be shocked, surprised, amused and have something gutsy to share with coworkers.

      Note: I am not a fan of their journalism, only of their branding.

      Marcia Yudkin
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  • Nah -- the article says "Angelo explained the marketing is timed to capitalize on the Post’s recent growth in print and digital." then cites the stats you quote above.

    In other words, the growth happened first & the jury's still out on the value of that campaign in "capitalizing" on it..(And of course, the quality of the campaign as a whole says nothing about that ad in particular... Seems like something some self-indulgent jr copywriter might write...)


  • If their competition said that, it'd be taken as an insult.
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