Good copywriter USP examples?

3 replies
Folks, I'm looking for examples of copywriters with good USPs. Could be a copywriter/marketer instead of a pure copywriter. Any good ones come to mind?
#copywriter #examples #good #usp
  • Profile picture of the author Alex Cohen

    Vin Montello (former Hollywood screen writer) and Kevin Rogers (former stand-up comedian) both have good USPs.

    In each case their point of differentiation benefits the client when writing copy. Vin because of his story-telling ability and Kevin because of his ability to "read" people.

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  • Profile picture of the author BrianMcLeod
    The most neglected copy written by the world's top copywriters... their own.

    Good call with both Vin and Kevin, Alex.

    Vin's bonafide Hollywood history and storytelling skill is fascinating.

    Kevin's 60-Second Sales Hook is like lightning in a bottle.
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