Sales Copy - I am so confused!
Recently, I purchased a book by Maria Velosa called Web Copy That Sells. She has a formula for writing which consists of five simple questions that you should ask yourself when selling a product:
1. What is the problem?
2. Why hasn't the problem been solved?
3. What is possible?
4. What is different now?
5. What should you do now?
It sounds like a pretty good blueprint so I tried it. I thought I did a pretty decent job in rewriting my copy but I have still had NO luck! I'm starting to go crazy and am ready to give up on the whole idea of selling my course. Does anybody have any suggestions?
I think my biggest problem is that people don't want to pay $27 for a pregnancy course when they can look up most of the info online. So I need to find a way to convince them that my course is engaging and interactive which will help them learn much better than just reading info on websites.
Here are my first few paragraphs of copy. Just to be clear, I'm not looking for someone to rewrite my copy for free. I just want someone to point me in the right direction:
"Did you know that every year in the U.S., 875,000 women experience one or more pregnancy complications? Additionally, 27,864 of those babies die before their first birthday."
These are sobering and scary statistics. Statistics that no mother or father wants to think about. The good news is that most of these complications can be avoided. You can give birth to a healthy and happy baby, but you MUST be informed.
Do you want to be just another sad statistic?
LACK OF EDUCATION is one of the main factors that results in pregnancy complications. Many mothers have no idea how to care for their pregnant body. And, sadly, other women think they know how to keep themselves healthy but are dangerously misinformed.
Can you relate to any of the statements below?
- You are pregnant with your first child and you want to be sure to do things right
- You are having another baby and you feel you did not take care of yourself well during your first pregnancy.
- You don't have a clue what to do to stay healthy, well and feeling good during pregnancy.
- You KNOW you don't have all the information you need to feel educated about your pregnancy and delivery.
- You know that pregnancy is natural and normal but you are feeling overwhelmed and concerned and need more information.
OF COURSE you want your child to be born healthy and happy! AND YOU WANT TO STAY HEALTHY AS WELL!
We know how you feel...and we are here to help!
In the past, expectant mothers got health advice from mothers, grandmothers, inlaws, you name it. Much of the advice that was passed down was simply old wive's tales and other bits or advice were just downright wrong.
Today, we are the most informed society in the history of the planet. We are blessed to have access to an unlimited amount of information at our fingertips.
The internet is full of pregnancy sites with plenty of great information. The problem is that not all of the information is in ONE place.
This is where we come in. We can teach you how to care for yourself and your child, and PROTECT your health during pregnancy ALL IN ONE LOCATION!
You don't need a lot of books, or DVDs and you don't need to have a medical degree.
You just have to WANT A HEALTHY PREGNANCY and a HEALTHY BABY!
The Pregnancy 101 online course has everything an expectant mother needs to prepare herself for the exciting nine months to come.
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