Question To All Copywriting Warriors!!

16 replies
Greetings to warriors

I wanna learn copywriting and become really good at it. I know it takes years of focused practice but I was thinking if I could combine both 80/20 principle and Josh Kaufman's The First 20 hours ( learning only core/common concepts to get good at something faster ) to speed things up a bit and shorten the steep learning curve. So I want to know from copy warriors here what those 20% of core copywriting concepts are that could be practiced to get good at copywriting....

Thanks in advance

-Ram
#copywriting #question #warriors
  • Profile picture of the author ewenmack
    80/20 of copywriting

    1 Sell to a market that are proven buyers

    2 Clearly define what that one person, who represents your ideal customer, wants in a outcome

    3 Prove in as many ways as possible you can deliver the outcome

    4 Make an offer that is the obvious choice by eliminating all other alternatives.

    All else is just "nice to know" filler
    which doesn't have the same impact as mastering those 4 power principles.

    Best,
    Doctor E. Vile
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    • Profile picture of the author gjabiz
      Originally Posted by ewenmack View Post

      80/20 of copywriting

      1 Sell to a market that are proven buyers

      2 Clearly define what that one person, who represents your ideal customer, wants in a outcome

      3 Prove in as many ways as possible you can deliver the outcome

      4 Make an offer that is the obvious choice by eliminating all other alternatives.

      *All else is just "nice to know" filler*
      which doesn't have the same impact as mastering those 4 power principles.

      Best,
      Doctor E. Vile
      #1-What have YOU bought recently? There is a niche or market you already know.

      #2- Define YOURSELF in terms of a customer avatar...why did you buy?

      #3- HOW did the promotion YOU bought from achieve this with YOU?

      #4- What were the alternatives for you? What was the obvious choice?

      NOW, consider a complementary product to your purchase, or, examine the niches YOU buy from, and there...could be the starting point with the shortest track to your copywriting success.

      Many like Marathons, but for you? This could be the Sprint to Copywriting Profits at breakneck speed.

      gjabiz with a tip of the hat to the Doc.
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  • Profile picture of the author dddougal
    I think you are underselling point number 2 there.
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    • Profile picture of the author ewenmack
      Originally Posted by dddougal View Post

      I think you are underselling point number 2 there.
      True.

      For Ram, it was stripped down to one easy digestible sentence.

      That is a lesson in itself, being able to leave the reader
      with one compelling thought, which btw, Brian is a master at.

      Best,
      Doctor E. Vile
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  • Profile picture of the author BrianMcLeod
    Here's a core concept you need to learn - make your copy inviting to read, and make it useful to the reader, not just you.

    Visually, your post below is an imposing blob of text.

    Compare the difference between yours and my quick rewrite below.

    If the desired action is to get the community to respond and participate, which do you think will appeal to them more? Why?

    Greetings to warriors

    I wanna learn copywriting and become really good at it. I know it takes years of focused practice but I was thinking if I could combine both 80/20 principle and Josh Kaufman's The First 20 hours ( learning only core/common concepts to get good at something faster ) to speed things up a bit and shorten the steep learning curve. So I want to know from copy warriors here what those 20% of core copywriting concepts are that could be practiced to get good at copywriting....

    Thanks in advance

    -Ram
    REWRITE

    SUBJ: How To Fast-Track A Copywriting Education

    Hey folks, I'm Ram.

    I've been a Warrior for a long time but only recently been bitten by the copywriting bug.

    I'm committed to getting good. I know it takes years of focused practice. I get that, really.

    Still, looking at it through the lens of the 80/20 Principle and Josh Kaufman's The First 20 Hours, I'm exploring the best ways to speed things up a bit and shorten the steep learning curve.

    I'm looking for ways to focus on only the "top 20%" core/common concepts for getting good at writing effective copy, faster.

    So, I'm asking the Copy Warrior brain trust here if we can get a thread going to discuss what those 20% core copywriting concepts might be.

    What do you think?

    Thanks in advance,

    - Ram
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    • Profile picture of the author Ram_Bhatkal
      Originally Posted by BrianMcLeod View Post

      Here's a core concept you need to learn - make your copy inviting to read, and make it useful to the reader, not just you.

      Visually, your post below is an imposing blob of text.

      Compare the difference between yours and my quick rewrite below.

      If the desired action is to get the community to respond and participate, which do you think will appeal to them more? Why?



      REWRITE

      SUBJ: How To Fast-Track A Copywriting Education

      Hey folks, I'm Ram.

      I've been a Warrior for a long time but only recently been bitten by the copywriting bug.

      I'm committed to getting good. I know it takes years of focused practice. I get that, really.

      Still, looking at it through the lens of the 80/20 Principle and Josh Kaufman's The First 20 Hours, I'm exploring the best ways to speed things up a bit and shorten the steep learning curve.

      I'm looking for ways to focus on only the "top 20%" core/common concepts for getting good at writing effective copy, faster.

      So, I'm asking the Copy Warrior brain trust here if we can get a thread going to discuss what those 20% core copywriting concepts might be.

      What do you think?

      Thanks in advance,

      - Ram
      Thanks Brian that really helps.

      Yes, your rewrite is 1000 times better than my post.

      btw.. I recently hand copied your Fast Copy sales letter
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  • Profile picture of the author ajwalton99
    The key to becoming a copywriter...
    ...without doing a lot of work is to...

    WRITE OUT ADVERTS EVERYDAY!
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    • Profile picture of the author angiecolee
      Originally Posted by ajwalton99 View Post

      The key to becoming a copywriter...
      ...without doing a lot of work is to...

      WRITE OUT ADVERTS EVERYDAY!
      Contradiction much?

      Hand copying is a lot of work, man. Especially if you're copying GOOD ads.

      No matter what, it's work. If you don't want to do it, then this is not the career for you.

      OP:

      Brian's and Ewen's points are spot on.

      Readability is key - which means you have to know how to structure it and write to your intended audience in a way that keeps them engaged.

      And when you sell, don't sell salad dressing to people who don't eat salad. Find salad eaters and sell them dressing. Get it?
      Signature

      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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      • Profile picture of the author ewenmack

        And when you sell, don't sell salad dressing to people who don't eat salad. Find salad eaters and sell them dressing. Get it?
        Unless you've found other uses for it,
        then you've got a meat lover, a pasta lover,
        a....well may as well go read about it here...

        Four Alternative Uses for Salad Dressing

        Best,
        Doctor Ewen of research
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        • Profile picture of the author angiecolee
          Originally Posted by ewenmack View Post

          Unless you've found other uses for it,
          then you've got a meat lover, a pasta lover,
          a....well may as well go read about it here...

          Four Alternative Uses for Salad Dressing

          Best,
          Doctor Ewen of research
          Ha! I'd forgotten about that. I see Hidden Valley Ranch advertising alternate uses all the time.
          Signature

          Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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          • Profile picture of the author ewenmack
            Originally Posted by angiecolee View Post

            Ha! I'd forgotten about that. I see Hidden Valley Ranch advertising alternate uses all the time.
            They are a great example of what to do when the market
            and owners get bored with the same story.

            Best,
            Doctor E. Vile
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  • Profile picture of the author TjarkHartmann
    You should take a look at Gary Halbert's 30 day guide to becoming a copywriter.

    You can find it here.

    P.S. The Gary Halbert Letter is free. And it gives you the opportunity to learn from one of the best copywriters in history. It may be a good idea to take advantage of that.
    Signature

    Tjark: Pronounced like "Jacques" in Jacques Cousteau.

    www.TjarkHartmann.com

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  • Profile picture of the author gripawa
    I thaught you was talking about legal rights but you are talking about hand writting to which I can only say to you that it is a craft if you do it putting your mind to things providing to your project and other wise is just anything you do for money like a prostitute so theres is adiference
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  • Hi!

    Some great ways to improve and become one of the best copywriters are -

    1. Know your audience

    Where is this email going to? What is important to them? What interests them? You got to hook them.

    2. Determine your value proposition

    Why should a customer buy your product? What will benefit them in the future?

    3. Find a unique selling proposition

    You need your product to stand out in front of others. Hook them in! Do something elaborate!

    4. Establish an objective

    What action are you trying to get your buyer to take?

    Best wishes,

    Associate Griffin
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  • Profile picture of the author aunttee
    Stay off the Internet.

    Stay out of the Warrior Forum.

    Write.

    Seriously, to get ahead of "the pack" you need to spend more time honing your craft than "they" do. Work at it. There comes a point where reading how-to guides and other people's stories is no longer relevant; it is time for you to develop your style and your voice. Write, write, and write some more.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Ram_Bhatkal View Post

    I was thinking if I could combine both 80/20 principle and Josh Kaufman's The First 20 hours ( learning only core/common concepts to get good at something faster ) to speed things up a bit and shorten the steep learning curve.
    ^^^Would make a great hook for a new copywriting course.

    Alex
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